Siegel+Gale Creates Online and Offline Retail Experience for Kahn Lucas Lancaster's Dollie & Me Brand

NEW YORK, Nov. 23, 2010 /PRNewswire/ -- Global strategic branding firm Siegel+Gale, www.siegelgale.com, today announced the development of a new in-store and online retail experience for Dollie & Me.

(Logo: http://photos.prnewswire.com/prnh/20100120/NY40758LOGO)

Produced by Kahn Lucas Lancaster, Inc., Dollie & Me combines the latest in young girls' fashion and accessories with complementary dolls and clothing.

Siegel+Gale's strategic brand program included name and visual identity development as well as in-store point-of-purchase designs and an interactive website.

"When Kahn Lucas approached Siegel+Gale, we knew it was an opportunity to bring to life a fresh, fun and exciting brand for little girls to explore," says Howard Belk, co-president and chief executive officer, chief creative officer, Siegel+Gale. "This wasn't just about creating another brand name and identity recognizable to kids in stores; it was about creating a unique brand experience—a whole world for young girls to feel a part of in stores and online."

Siegel+Gale defined Dollie & Me as a brand that embraced the unique connectedness young girls have with their dolls. Designers then created a visual identity with character and graphics designed to highlight the interests and needs of young girls whose clothes would match their dolls.

Understanding the various environments that Dollie & Me would live in, Siegel+Gale also established brand guidelines to ensure consistent displays of the brand across all outlet channels—online and offline.

"While Kahn Lucas has been committed to dressing girls beautifully for 121 years, bringing the concept of Dollie & Me to Siegel+Gale opened up a new world of opportunity for the brand to exist," says Howard Kahn, chief executive officer, Kahn Lucas Lancaster, Inc. "Partnering with Siegel+Gale to develop Dollie & Me helped us create an innovative experience to bring fashion, friendship and creativity to life and make it accessible to all consumers, for any occasion whether it is a birthday, holiday or everyday purchase."

Online Dollie & Me needed to extend the brand story communicated in stores. Interactive strategists designed an immersive brand experience that encourages children and parents to travel to retail outlets. Games that allow girls to customize doll dress patterns and add it to their virtual closet link the in-store and online retail environments—generating additional sales opportunities.

Recent awards for the Dollie & Me brand include winning the Platinum Best Toy Award from the Oppenheim Toy Portfolio, the Savvy Auntie Coolest Toy Award and the Innovator Award for Consumer Product Website, presented by the Summit International Awards.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies (www.omnicomgroup.com).

About Kahn Lucas Lancaster, Inc.™

Kahn Lucas Lancaster, Inc. is one of the world's leaders in girls' fashion and has remained a family owned and operated business for more than 120 years. Now headquartered in New York City, Kahn Lucas apparel is distributed both domestically and internationally at all levels of retail through its brands including Youngland®, Sweet Heart Rose®, Bloome®, Emily West®, Jenny & Me®, Krazy Legs® and its newest additions, Dollie & Me® and What A Doll!™. Kahn Lucas products are available at Belk, Dillard's, Kmart, Kohl's, JCPenney, Macy's, Nordstrom, Sears, and Wal-Mart stores around the country. For more information, visit kahnlucas.com.  

SOURCE Siegel+Gale