Siegel+Gale Executives Irene Etzkorn and Alan Siegel Author New Book Simple: Conquering the Crisis of Complexity

New book from the leading authorities in simplicity bring clarity, transparency and empathy to business and government communications

Apr 02, 2013, 08:00 ET from Siegel+Gale

NEW YORK, April 2, 2013 /PRNewswire/ -- Global strategic branding and simplicity firm Siegel+Gale ( today announced the publication of Simple: Conquering the Crisis of Complexity by Irene Etzkorn (, executive director of Simplification and Alan Siegel (, founder and chairman emeritus. The book is published by Twelve, an imprint of Hachette.


For decades, Etzkorn and Siegel have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes, and communications, they have achieved dramatic results.

Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency, and empathy. It lays the foundation for organizations that want to enhance customer experience as a way to drive business results.

"Siegel+Gale is proud to announce the publication of Simple, written by the world's foremost authorities on simplification and business communications. Simplicity is at the very core of Siegel+Gale's foundation - after all, we are the simplicity company - and I cannot imagine two people more knowledgeable about this subject," said David Srere, co-CEO and chief strategy officer.    

In Simple, the culmination of their work together, Etzkorn and Siegel show how having empathy, striving for clarity, and distilling the message can reduce the distance between company and customer, hospital and patient, government and citizen - and in so doing increase a company's bottom line. Examining the best and worst practices of an array of organizations big and small, they recast simplicity as a mindset, a design aesthetic, and a writing technique.    

"Irene and Alan have written a thought-provoking book about the urgent need for simplicity in business and government. They get to the root of why simplification - one of the key services Siegel+Gale delivers - is so critical," said co-CEO and chief creative officer Howard Belk. "The time is now to cut through the volume and complexity of information - reorganizing, customizing, and streamlining communications to make them clearer and more relevant."

This insightful book reveals the reasons why confusion continues to persist, inspires us to seek clarity, shows how organizations that embrace simplicity come out on top, and provides tangible, concrete ways to conquer complexity.

Simple is available in hardcover and e-book wherever books are sold.

About Simple

Title: Simple: Conquering the Crisis of Complexity
Authors: Irene Etzkorn and Alan Siegel
Publisher: Twelve, an imprint of Hachette
Publication date: April 2, 2013
Hardcover ISBN: 9781455509669
E-book ISBN: 9781455509683

About Irene Etzkorn

Irene Etzkorn, a worldwide authority on simplicity, built the Simplification practice of global strategic branding and customer experience firm Siegel+Gale. As executive director of Simplification, her clients include the nation's top banks, brokerage firms, insurance companies, utilities, and health care providers.

About Alan Siegel

Alan Siegel is the CEO of Siegelvision, a brand identity consultancy. He founded Siegel+Gale and currently serves as the Chairman Emeritus. He is considered one of the country's leading authorities on business communications. 

About Siegel+Gale

Siegel+Gale ( is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Hamburg, Riyadh, Dubai, Shanghai and Beijing, but we're willing to fly just about anywhere. We're also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


Jessica Abell PR Manager, Siegel+Gale 212.453.0580

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