Siegel+Gale Launches "Experience Throwdown" at the Forrester Customer Experience Forum

NEW YORK, June 16, 2011 /PRNewswire/ -- Global strategic branding firm, Siegel+Gale, announced today it will hold an "Experience Throwdown" at the Forrester Customer Experience Forum in New York City on June 21 and 22.

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The Siegel+Gale customer experience team is collecting organizations' most pressing customer experience challenges before and during the conference using this simple form (http://www.siegelgale.com/wp-content/uploads/2011/06/Experience-Throwdown-form_0614113_FINAL.pdf.) The  team will pick several challenges from the mix and design a simplified solution for each, in two hours or less.

"This year, instead of just talking about who we are and what we do, we wanted to engage the audience like never before," said Thomas Mueller, global director of customer experience at Siegel+Gale. "We will demonstrate in real-time our unique approach to designing customer experiences and offer tangible solutions to participants."

The Forrester Customer Experience Forum provides guidance on how to craft a customer experience strategy tailored to an organization's business objectives. The event brings together leaders from top companies in a variety of industries, including financial services, retail and media. More than 900 people attended the 2010 conference.

"At the 'Experience Throwdown' we hope to provide a glimpse into our Simple is Smart approach," says Gail Nelson, chief marketing officer of Siegel+Gale. "Our offerings have proven valuable in solving customer experience challenges—this is an opportunity to bring our expertise to life."

The Action Mill, a strategic design firm focused on developing meaningful actions to engage constituents, consumers and employees—helped design this year's "Experience Throwdown" in collaboration with Siegel+Gale.

About Siegel+Gale

Siegel+Gale (http://www.siegelgale.com/) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, the Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, Qatar Telecom, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing, and strategic partnerships around the world as a member of the Omnicom Group of companies (http://www.omnicomgroup.com/home).

Contact:
Camille Priselac
CooperKatz for Siegel+Gale
917.595.3042

SOURCE Siegel+Gale