Siegel+Gale Launches New Global Visual Identity for Cheetah Mobile

Jun 12, 2014, 08:00 ET from Siegel+Gale

NEW YORK, June 12, 2014 /PRNewswire/ -- Global strategic branding firm Siegel+Gale ( today announced the launch of the new visual identity for Cheetah Mobile, Inc. (, a leading mobile Internet company with 362 million monthly worldwide active users as of March 2014.

Cheetah Mobile, which recently announced their IPO on the New York Stock Exchange, is also the second largest Internet security software provider in China. Their portfolio of products includes Clean Master, Battery Doctor, CM Security, and Photo Grid.

"We were thrilled to work with Cheetah Mobile to create a new identity as part of their global expansion," said Eric Lin, executive director, Pacific Rim, Siegel+Gale.

Working through the lens of simplicity, Siegel+Gale developed a logo to reflect Cheetah Mobile's unique corporate culture and product features.

"The new Cheetah Mobile brand identity incorporates a bright color palette that delivers a strong visual impact," said Matthias Mencke, group creative director, Siegel+Gale. "The abbreviation of Cheetah Mobile to CM is a fresh, distinct word mark and communicates the energy behind the brand."

"As Cheetah Mobile elevates its brand and corporate reputation in the global market, we are pleased to work with Siegel+Gale in creating an overall brand design that represents the leadership and innovation we bring to mobile users across the world," said Sheng Fu, CEO, Cheetah Mobile.

About Cheetah Mobile
Cheetah Mobile, Inc.(NYSE: CMCM) is a leading mobile Internet company that provides mission-critical applications, including Clean Master, Battery Doctor, CM Security, and Photo Grid. As the top mobile app provider in both Google Play and the Apple App Store, Cheetah Mobile¡¯s vision is to offer a speedy, simple and more secure mobile experience for users everywhere. An international company, Cheetah Mobile has offices and research and development centers in San Francisco and Beijing.

About Siegel+Gale Siegel+Gale ( is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Riyadh, Dubai, Shanghai and Beijing, but we¡¯re willing to fly just about anywhere. We¡¯re also not alone. As part of The DAS Group of Companies, a division of Omnicom Group Inc., we have strong partners all around the world.

About The DAS Group of Companies The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Contact: Molly Muldoon PR Manager, Siegel+Gale 1.212.453.0491

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