NEW YORK, June 11, 2013 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced it has provided brand consulting to Girls Write Now, a non-profit that pairs girls from New York City's underserved public high schools with professional women writers who become their personal mentors.
Founded in 1998, Girls Write Now is the first organization in the country with a writing and mentoring model exclusively for girls. Its programming fosters mentees' development in everything from writing in the digital age to public speaking to applying for college. Siegel+Gale's extensive analysis determined that, with such a rich array of material, Girls Write Now's biggest communications challenge was one of structure, not content. It needed to grow to provide more opportunities to talented girls across the city, yet had to maintain the intimacy and sense of connection that made Girls Write Now a success.
"Girls Write Now needed a strategic platform that would distill every facet of the organization, from its deepest values to its external communications, into a clear identity that would both reflect who they are today and serve as a decision-making filter as they plan for the future," said Julie Polk, senior writer, brand development, at Siegel+Gale. "This was a real passion project for us. We're proud to have worked with this incredible organization."
The platform Siegel+Gale built for Girls Write Now included a promise, values and voice, as well as a messaging strategy and a proposed new website structure. Armed with its new platform, sitemap and wireframes, Girls Write Now had the blueprint to move forward and deliver on its newly defined promise—"Writing the future, one girl at a time."
"Siegel+Gale has been a tremendous supporter of Girls Write Now, and I can't thank the team enough for their thoughtful dedication," said Maya Nussbaum, founder and executive director of Girls Write Now. "Our new strategic platform, messaging and website have enabled us to expand our mission to ensure that the unique, remarkable voices of girls from across New York City's high schools are heard."
Girls Write Now has expanded significantly and continues to be nationally recognized—including twice by the White House. Amazingly, 100% of its seniors graduate and move on to college. Mentees from the Class of 2012 won an astounding 27 regional and national awards in the Scholastic Arts & Writing competition, including a national gold medal, along with full scholarships through Posse and Questbridge, among others.
"Siegel+Gale is grateful for the opportunity to give back through projects such as Girls Write Now and our partnership with the Unreasonable Institute," said David Srere, co-CEO and chief strategy officer of Siegel+Gale. "I am incredibly inspired by our young professionals' dedication to and enthusiasm for Girls Write Now. They continue to deliver on Siegel+Gale's long-standing belief in bringing the transformational power of simplicity to organizations that truly make a difference in the world."
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Hamburg, Riyadh, Dubai, Shanghai and Beijing, but we're willing to fly just about anywhere. We're also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Girls Write Now
Distinguished as one of the top 15 after-school arts and culture programs in the nation by The President's Committee on Arts & Humanities, Girls Write Now is New York's first and only organization with a writing and mentoring model exclusively for girls. Girls Write Now is a community of young women exploring writing and seasoned professionals dedicated to providing the guidance, support and opportunities for high school girls to develop their creative, independent voices, and write their way to a better future. Over the past 15 years, more than 4,500 marginalized teen girls have benefited from the GWN community. Girls Write Now has built a record of achievement and innovation recognized twice by the White House, by the New York Times, and Youth, I.N.C., and evidenced by the hundreds of Scholastic Art & Writing Awards their girls have earned. GWN sends 100 percent of its seniors on to college—bringing with them portfolios, awards, scholarships, new skills and a sense of confidence.
PR Manager, Siegel+Gale