Sify Launches On-Demand Storage Service in Partnership With Hitachi Data Systems

MUMBAI, India, February 17, 2010 /PRNewswire-FirstCall/ -- Sify Technologies Limited (NASDAQ Global Markets: SIFY), a leader in consumer Internet and Enterprise services in India with global delivery capabilities, announced today the launch of its innovative SLA driven utility based On-Demand storage service to manage the complete lifecycle of enterprise information, from its inception to its final disposal. The fully managed, utility-based, On-Demand, scalable storage platform is powered by Hitachi Data Systems.

Pradip J Nath, Executive President, "Sify's On-Demand-Storage service provides an excellent alternative to traditional on-site, dedicated storage systems which are mostly procured on ad-hoc basis. In today's unpredictable business environment, IT departments most often either end up procuring higher capacity upfront to meet unexpected demands or fall short of capacity when the storage systems are critically needed."

He added, "The launch of our On-Demand Storage platform is a significant step towards Sify's journey towards building India's best Cloud Infrastructure. Sify's integrated data center, network, enterprise applications and professional support give us the edge in offering On-Demand 'Cloud Infrastructure' for companies seeking dynamic scalability, business agility, high-availability and enterprise security across compute, storage, security and network platforms while reducing costs."

Vivekanand Venugopal, Vice President & GM, Hitachi Data Systems said, "Sify's On-Demand Storage service powered by Hitachi Data Systems solutions is certain to benefit CIOs who are tasked with aligning IT objectives to business needs. The Hitachi cloud portfolio delivers the industry's most integrated set of computing resources to create a single pool of virtualized block, file and content storage to support the diverse uses that are evolving in cloud computing today, and enables organizations to adopt cloud services at their own pace. This perfectly complements Sify's usage-based business model. I am delighted with the partnership and convinced of its effectiveness to the industry."

Sify's On-Demand storage service reduces the complexities of deploying and managing multiple storage tiers, and lowers operational costs by automating management with flexible need-based pricing. This is combined with Hitachi Data Systems' award-winning Hitachi Adaptable SAN Storage and Hitachi NAS to securely virtualize IT assets into consolidated, easy to manage pools of IT resources that can be provisioned as needed to support a wide range of applications and data types from a single, integrated infrastructure that is secure, reliable, scalable, cost-effective and agile in the face of changing demands. The service also offers the industry leading availability guarantee of 99.99% on the storage system to meet specific application and business uptime requirements.

This service incorporates world-class best practices, ILM strategies and tools to improve reliability, scalability, availability and reduction of the total cost of ownership. Companies can now rely on Sify for a unified storage pool (SAN / NAS) for their applications needs, ranging from the most demanding database environment to secondary backup needs.

About Sify:

Sify is among the largest Managed Enterprise and Consumer Internet Services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common telecom data network infrastructure reaching 500+ cities and towns in India.

A significant part of the company's revenue in India is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services, enterprise applications and hosting. Sify is recognized as an ISO 9001:2000 certified service provider for network operations, data center operations and customer support, and for provisioning of VPNs, Internet bandwidth, VoIP solutions and integrated security solutions, and ISO 27001 certified for Internet Data Center operations. Sify has licenses to operate NLD (National Long Distance) and ILD (International Long Distance) services and offers VoIP back haul to long distance subscriber telephony services. The company is India's first enterprise managed services provider to launch a Security Operations Center (SOC) to deliver managed security services. A host of blue chip customers use Sify's corporate service offerings.

Consumer services include broadband home access, dial up connectivity and the e-port cybercafe chain across 249 cities and towns. Sify.com the consumer portal of Sify has sub-portals like http://www.samachar.com, http://www.walletwatch.com, http://www.sports.sify.com and http://www.movies.sify.com. The content is available in various Indian languages, which include Hindi, Malayalam, Telugu, Kannada and Tamil.

Sify also caters to the global markets in the specialized domains of eLearning Services and Remote Infrastructure Management Services.

The eLearning Services business conceptualizes, develops, designs and delivers state-of-the-art digital learning solutions catering to for-profit, non-profit organizations and governmental organizations in the fields of hi-tech, engineering, environment, healthcare, education and finance.

The Remote Infrastructure Management Services provides dependable and economical solutions around managed services, hosting and monitoring.

For more information about Sify, visit http://www.sifycorp.com

About Hitachi Data Systems

A wholly owned subsidiary of Hitachi, Ltd., Hitachi Data Systems Corporation provides Services Oriented Storage Solutions that enable heterogeneous storage to be dynamically provisioned according to business needs and centrally managed via industry leading Hitachi storage virtualization software. With over 4,100 employees, and as an integral part of the Hitachi Storage Solutions Group, Hitachi Data Systems delivers storage infrastructure platforms, storage management software, and storage consulting services through direct and indirect channels in over 170 countries and regions. Its customers include nearly 60 percent of the top 100 companies on the Fortune 500(R). For more information, visit the company's website at http://www.hds.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements.

For a discussion of the risks associated with Sify's business, please see the discussion under the caption "Risk Factors" in the company's report on Form 20-F for the year ended March 31, 2009, which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at http://www.sec.gov.

SOURCE Sify Technologies Limited