Signature Brands is Proud to Continue their 30+ Year Tradition of Easter Decorating at the White House Easter Egg Roll

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Signature Brands

Apr 18, 2025, 15:26 ET

Signature Brands to host Easter Egg and Cookie Decorating Stations

WASHINGTON, April 18, 2025 /PRNewswire/ -- On April 21st, Signature Brands, LLC, holding company of PAAS, the leader in Easter Egg Coloring, will host decorating stations at the White House Easter Egg Roll. For over 30 years, Signature Brands has participated in this iconic event to celebrate the Easter holiday with families from across the country.

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Signature Brands
Signature Brands
PAAS Easter Eggs
PAAS Easter Eggs
Signature Brands
Signature Brands

As part of the event, PAAS will host an Easter egg coloring activation where guests can explore their imagination and decorate colorful Easter eggs using PAAS Color Cups, magic crayons, and easy to use Grip N Dips. Additionally, PAWS, the lovable PAAS Easter Bunny, will be hopping about the lawn to interact with guests and take photos.

To round out the Easter decorating experience, Signature Brands will also host a cookie decorating station with their signature icings and sprinkles, all of which are proudly manufactured in Ocala, Florida.

"Participating in the White House Easter Egg Roll with the beloved tradition of coloring Easter eggs and decorating cookies means so much as it hits the core of what Signature Brands stands for – creating memories that will last a lifetime. We are happy to continue our long-standing White House Easter tradition of over 30 years and hope to continue it for another 30," said Joe Ens, CEO of Signature Brands.

This year, 94% of consumers who celebrate Easter and typically dye eggs, plan on decorating eggs this year per a third-party survey from PAAS conducted in January 2025. Signature Brands is happy to see that holiday traditions continue to remain strong as we head into Easter.

The White House Easter Egg Roll will take place on Monday, April 21, 2025, on the White House South Lawn. To learn more about PAAS decorating kits, please visit PAASEasterEggs.com.

About Signature Brands, LLC

Based in Ocala, Florida, Signature Brands operates a portfolio including PAAS® Easter Egg Decorating, Pumpkin Masters® Decorating Kits and GiftPop® Gifting Popcorn. Signature Brands is also one of the largest manufacturers, distributors, and marketers of dessert decorating products.

SOURCE Signature Brands