LISBON, Portugal, May 20, 2015 /PRNewswire/ -- Frost & Sullivan is pleased to announce that MARKETING WORLD 2016, Europe: A Frost & Sullivan Executive MindXchange will debut in Europe from January 25-27, 2016. This executive-level event, which has occurred state-side to wide acclaim for the past 15 years, will now be presented to an international audience. Participants will benefit from high-impact presentations, the sharing of best practices, and sessions that will address marketing challenges from a compelling cross-industry perspective.
A key concern of today's global marketer, integrating marketing into an organization's overall growth and customer strategy objectives will be explored and addressed through a wide array of dynamic, high-level discussions and highly interactive forums throughout this premier event.
As Gary Robbins, Partner, Integrated Marketing, Frost & Sullivan, states, "In addition to effective data management, cross-channel digital marketing and more effectively integrating online and offline marketing efforts are top priorities for today's marketer. This potentially game-changing event will give participants the tools and insights necessary to address those critical concerns."
Participants will attend sessions on marketing technology, marketing strategy, branding and professional development. They will leave with key insights, best practices and the right connections to prepare for the future, hallmarks of all Frost & Sullivan events.
Led by an international advisory board including Andre Burdet, Marketing Director, Alstom Power Technology, Jan Weernink, Marketing Director, DOW Chemicals, Ioannis Papachristofilou, Vice President, Head of Corporate Marketing, Airbus Defence and Space GmbH, Gustavo Madeira, Innovation and Quality Director, LeasePlan Portugal, and Marlen Sulle, Senior Global Marketing Director, Siemens Healthcare, among others, the event will provide crucial cross-industry perspectives, timely take-aways and step by step action plans for Chief Marketing Officers, Vice Presidents, Senior Directors of Marketing, Sales, e-commerce and others to implement at their own organizations.
Registration is now open for MARKETING WORLD 2016, Europe: A Frost & Sullivan Executive MindXchange, "Integrating Marketing into Your Growth and Customer Strategy." As noted above, the event will take place January 25-27th in Lisbon, Portugal. To register, or to view the event agenda and other information, please visit: www.frost.com/mar-europe or email us at [email protected].
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