Signet Research Releases Sibyl™ Pulse: A Customer Experience (CX) Management Platform Designed to Help Organizations Collect, Analyze, and Act on Customer Feedback

ENGLEWOOD, N.J., Feb. 27, 2018 /PRNewswire/ -- Signet Research announces the release of Sibyl™ Pulse, a sophisticated, flexible, easy to use Customer Experience Management platform aimed at helping businesses maximize customer loyalty and retention.

Customer Experience (CX)/ Customer Success Management has become a necessary endeavor for organizations across all industries in today's 'relationship economy'. "In conducting research across various industries for the past 50 years, we know that the needs and user functions for a CX platform are very different among different business models/organization types," says Byron Zanopoulo, Managing Director of Signet Research. "We designed Sibyl™ with the goal of creating an intuitive user experience that has a great deal of flexibility in gathering, analyzing, and reporting data, resulting in a Centralized Voice of the Audience (VoA) database where all of an organization's audience feedback can be stored, tracked, segmented, analyzed, and shared with the departments and individuals in the organization who can effect change."

With the Net Promoter Score (NPS®) question at Sibyl's foundation—Q. How likely are you to recommend company/product X to a friend or colleague? (Scale 0-10) -- companies are able to identify and react to customers who are unsatisfied or indifferent before those customers compromise their business, and promote and enhance relationships among those that have the most allegiance. Sibyl includes a unique, dashboard layout to track and segment these metrics in real-time as well as an inbox feature to respond to unsatisfied customers through the app itself.

"But that's just the start. Sibyl allows for all types of surveys to be created and fielded through various means such as email, social media site or mobile app embed, website popup, SMS text message, and more. You have a full survey software suite with all the most advanced survey logic. Then on the analysis and reporting side, we've baked in years of expertise in quantitative research to create certain tracking, filtering, segmenting, and analysis capabilities that are unique to Sibyl," says Zanopoulo. "We also have full API integration to integrate with the rest of your tech stack and automate any functions you want."

In today's customer-driven economy, it's a brand's reputation that matters most to achieve sustainable, long-term growth. Sibyl™ empowers businesses to determine their level of brand loyalty and immediately influence their relationships with their customers.

For more information about Sibyl™, please visit sibylsurveys.com or reach out to:
Byron Zanopoulo - Managing Director
201.945.6903 x23
[email protected]

About Signet

Signet Research is a marketing research firm specializing in media and association research. Our keen understanding of the dynamics taking place in today's media industry allows us to develop the most innovative research tools and solutions to meet content, advertising and multi-platform business needs, all while continuing to provide the best value and service in the marketplace since 1968.

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SOURCE Signet Research Inc.