SIIA Names Heather Cejovic Director, Sponsorships and Recruitment

Oct 03, 2013, 15:44 ET from Software & Information Industry Association

B2B Media Industry Executive to Lead Sponsorships and Recruitment for SIIA, ABM

WASHINGTON, Oct. 3, 2013 /PRNewswire-USNewswire/ -- The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced that B2B media executive Heather Cejovic  will join as Director, Sponsorships and Recruitment. She will report directly to SIIA President Ken Wasch and will work with SIIA and its newest division, American Business Media (ABM) to recruit members and increase sponsorships. SIIA merged with ABM in June.

Cejovic most recently was Vice President of Client Services at Computer Fulfillment where she was responsible for sales and client services. She also liasoned with audit bureaus and industry organizations. Cejovic was also Eastern Regional Manager at BPA Worldwide, where she managed, recruited, hired, trained and evaluated staff and monitored quarterly forecasts. She is an active member of the BPA Worldwide Fulfillment Managers Advisory Committee and ABM's Audience Development Committee, and a former board member and past president of the National Trade Circulation Foundation.

"The merger of SIIA/ABM and SIPA offers a much broader platform through their joint content industry events," Cejovic said. "Combining the memberships and content can only benefit the industry by offering more opportunities for networking, enhanced education and pathways to innovation.  I am truly looking forward to working together with the SIIA team to further serve our industry."

"Heather is a strategic executive with deep experience serving information and media companies," said Wasch. "I look forward to working with Heather to build our relationships with leading and emerging B2B media companies."

About SIIA:
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content.  Information technology (IT) and software security are critical issues to SIIA's members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property. For further information, visit

SIIA Contact: Laura Greenback, Communications Director, 202-789-4461,
PR Contact: Farrah Kim, Rational 360, 202-568-8986,

SOURCE Software & Information Industry Association