SIIA to Host 2010 OnDemand Europe

Jun 07, 2010, 10:48 ET from Software & Information Industry Association

Executive event to focus on top business issues of cloud adoption

WASHINGTON, June 7 /PRNewswire-USNewswire/ -- The Software and Information Industry Association (SIIA), the principal trade association for the software and digital content industries, has announced it will host the fourth annual OnDemand Europe, the continent's premier conference for cloud computing, 18-20 October 2010 at the Royal Garden Hotel in London. The event will bring together software industry executives to discuss the development of cloud strategies and the challenges of getting cloud applications to market.

OnDemand Europe attracts leaders from independent software vendors (ISVs), SaaS, Web, and enterprise companies, along with industry analysts, venture capitalists and media. Over the course of 2 days, OnDemand Europe will feature 50 experts who will help participants understand infrastructure choices, validate go-to-market strategies, and learn how to maximize growth, sales, and profits. Through 10 separate informal networking sessions, participants will connect with other SaaS/cloud executives and potential partners.

"The cloud is more than a trend; it's the heart of advanced IT strategy," noted Rhianna Collier, Director of the SIIA Software Division. "This is especially true now, as businesses around the globe seek to innovate, reduce costs, and operate leaner and greener. For European companies advancing cloud services and hosting, OnDemand Europe is a must-attend event."


SIIA and Software Executives from Around the Globe


OnDemand Europe


18-20 October 2010


Royal Garden Hotel, London 

For more information or to register for the conference, members of the media should contact Beth Dozier at  Online registration is also available at:

Event schedule and registration information are available now via the OnDemand Europe Website at

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 500 leading software and information companies. The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit

SOURCE Software & Information Industry Association