Silestone Launches New Website and Cutting Edge Video
Enhanced Online Presence Supports Expansion Plans in U.S. Market
13 Dec, 2010, 10:32 ET
NEW YORK, Dec. 13, 2010 /PRNewswire/ -- Silestone, the world leader in quartz surfacing, proudly announces the launch of its new website www.silestoneusa.com, after significant investments to enhance the consumer experience and connect with end users. In conjunction with the launch, the Silestone brand releases a stunning new online video titled "Above Everything Else," produced by Alex Roman, an acclaimed director from Alicante, Spain, who is known for revolutionizing the 3D world.
"The launch of our new U.S. consumer website and this innovative video is an exciting milestone for Silestone," said Lorenzo Marquez, VP of Marketing for Cosentino North America. "It allows us to portray our global messaging and product values, while allowing our consumers to further connect with the brand," he added.
"Above Everything Else" shows a new vision for kitchen countertops through a blend of surrealism and animation. Using a unique fusion of 100% computer generated images, sounds and effects, Alex Roman showcases the raw properties of quartz and the finished characteristics of Silestone. The video has received praise in Europe and will become part of a new Silestone advertising campaign in the U.S.
The new Silestone website features a vast array of design options from Silestone Natural Quartz, which is available in over 65 colors, two textures, and contains built-in antimicrobial properties. The website provides consumers with an organized way to get the latest product information, view a design gallery, and locate products nearby. The site will also track the path of Silestone's mobile showroom, Estino, and showcase relevant product news and exciting kitchen reveals from ABC's Extreme Makeover Home Edition, where Silestone is featured almost weekly.
The launch of the new Silestone website is an important move for Cosentino as it continues to significantly expand its presence in the U.S. To meet increasing demand for its products, Cosentino announced, earlier this year, that it will open ten COSENTINO CENTERS by the end of 2011, a concept already proven and an essential fixture in Europe, where the company has its global headquarters. The new website will support this expansion and service the online community.
"Enhancing Silestone's online presence further compliments our growth strategy for 2011. We believe our consumers need to have direct access to valuable information when making educated buying decisions," Marquez added.
To view the new website and the "Above Everything Else" video, click there www.silestoneusa.com.
About Cosentino Group:
Cosentino Group, a worldwide leader in the distribution of natural stone, quartz surfaces and recycled surfaces now has a presence in 50 countries and has six factories, 14 quarries, 17 fabricating factories and more than 2,100 employees all over the world. With 11 manufacturing lines, Cosentino is the largest manufacturer of natural quartz surfaces in the world. The company covers the entire process of producing natural stone products including quarrying, manufacturing, fabricating and installing surfaces, such as kitchen and bathroom countertops, wall cladding and many other applications. In 2008, Cosentino received ISO 14001 Certification for its environmental management, measurement, evaluation, and auditing practices. The multinational group is present with branches in 15 countries: Cosentino HQ in Spain, Cosentino North America (U.S., Canada and Mexico), Cosentino The Netherlands, Cosentino Belgium, Cosentino UK, Cosentino Ireland, Cosentino Deutschland, Cosentino Austria, Cosentino Scandinavia, Cosentino Swiss, Cosentino Portugal, Cosentino Italia, Cosentino France, Cosentino Latina Vitoria (Brazil). The Cosentino Group family of brands include: Silestone Natural Quartz with built-in antimicrobial protection; ECO by Cosentino®, an eco-friendly line of surface material made of 75% recycled post-consumer and post-industrial content; SenSa® Granite with SenGuard® offering a 15-year warranty against staining; Scalea Natural Stone, which includes marble, travertine and soapstone; Marlique™ Marble, enhanced marble for vanities; MURO™ Mosaics, pre-meshed tiles made with recycled Silestone; and the Prexury™ Collection, a semi-precious stone line handmade by expert craftsmen. For more information, visit www.cosentinonorthamerica.com.
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