SAN FRANCISCO, Jan. 14, 2014 /PRNewswire/ -- Silicon Valley executive Jag Randhawa's newly published book The Bright Idea Box offers a step-by-step guide that teaches readers how to create a bottom-up innovation program, in which employees generate ideas to improve business processes, increase customer satisfaction, reduce operational costs, and raise the top line.
The book's thesis is simple, yet powerful: All employees have an innate desire to contribute to something bigger than themselves, beyond their everyday job activities. The Bright Idea Box reveals how to tap into that desire by creating a platform that encourages employees to generate new ideas to benefit the business.
Some of the world's most innovative and successful companies, including Apple, Google, 3M, Toyota, P&G, actively engage their employees to come up with new ideas to help grow the business. "Employees know the company products, processes, and the customers," said Randhawa. "They also have ideas for improving them, but they rarely have the means and a safe environment to voice them."
The Bright Idea Box introduces a six-step MASTER innovation program for employees to submit, develop, and implement ideas. MASTER is an acronym for the six-steps. Randhawa walks the reader through each of the steps, including Mobilize (Creating the program's mission and objectives) and Triage (Creating a committee responsible for screening and prioritizing ideas).
Endorsements for The Bright Idea Box
Fellow business authors and experts are praising Randhawa's book and program. Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE says, "The Bright Idea Box is part inspiration, part workbook, part resource, and a book everyone can learn from."
Brian Tracy, author of Full Engagement states, "This powerful, practical book shows you how to motivate, inspire, and get the very best out of each person in your company."
Marshall Goldsmith, named America's Preeminent Executive Coach by Fast Company magazine, proclaims, "The Bright Idea Box teaches you how to create practical, viable programs that will transform the company and the bottom line!"
About the Author
Jag Randhawa is a technology executive, professional speaker, executive coach, and corporate consultant. He has more than twenty years of technology industry experience with a strong track record of building high performance teams and award-winning products. Born in India, Randhawa lives in the San Francisco Bay area with his wife, a neuroscientist, and two daughters.
The Bright Idea Box: A Proven System to Drive Employee Engagement and Innovation (ISBN 978-1-938686-81-8 (h); ISBN: 978-1-940984-06-3 (p); Aviva Publishing, January 13, 2014) is available through local and online bookstores and as an e-book. A complete press kit is available at www.TheBrightIdeaBox.com. Review copies available upon request.
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