Silk® Introduces New Oat Yeah™ Oatmilk
Leading plant-based food & beverage brand continues its legacy of dairy-free innovation with a creamy and delicious new household staple
BROOMFIELD, Colo., Jan. 11, 2019 /PRNewswire/ -- America's No. 1 plant-based milk brand, Silk®, is proud to introduce Oat Yeah™ oatmilk, available at grocery stores nationwide this month.
"As the plant-based pioneer, Silk has more than 25 years of expertise in making delicious, dairy-free beverages. Since introducing our soymilk, we've continued to modernize and grow the entire category by offering delicious new dairy-free alternatives like almondmilk, cashewmilk, coconutmilk, and now, Oat Yeah oatmilk," said Nikita McKinney, senior brand manager for Silk. "Oat Yeah oatmilk is a great choice to help you make progress in the new year—whether you are nut-free, dairy-free or simply a flavor enthusiast. The creamy texture and delicious taste will have you shouting, 'oat yeah!'"
Oat Yeah is free of dairy, soy, cholesterol, and artificial colors and flavors, and proud to be Non-GMO Project Verified and Vegan Action certified. Inspired by the creaminess of dairy milk, Oat Yeah offers an ultra-creamy texture and a balanced taste for versatility, all without the "moo."
The Silk brand's "Progress Is Perfection" campaign recognizes there are a lot of extremes in nutrition and fitness these days. Oat Yeah oatmilk provides a simple and satisfying option to help wellness-seekers reach for their personal goals, whether it is sipped straight from a glass, used as a substitute for dairy milk while cooking or baking, or enjoyed in your morning cup of joe.
Incorporate Oat Yeah any time of day in these sweet and savory recipes from the Silk recipe kitchen:
Oat Yeah is available now in three varieties — The Plain One, The Vanilla One and The Chocolate One — for a suggested retail price of $4.49 per half-gallon carton at retailers nationwide, including Target, Walmart, Publix and Sprouts. To find the one for you, visit https://silk.com/OatYeah.
About Silk®
Silk was founded on a promise to make the world a healthier place. As a steward of the environment, we believe that plant-based foods are the best way to nourish people and the planet. Today we offer a broad portfolio of nutritious, great-tasting plant-based options, including soymilk, almondmilk, cashewmilk, coconutmilk, oatmilk, dairy-free coffee creamers, and dairy-free yogurt alternatives. Silk's entire plant-based portfolio is verified by the Non-GMO Project, and we also offer Silk almondmilk and Silk soymilk in organic options. Connect with Silk online at Silk.com and @Silk. Since 2014, Silk has been committed to water conservation and restoration. We're on a mission to restore rivers, putting back what we use, drop for drop, to grow the oats for our oatmilk. Because we believe that nature shouldn't go thirsty, and neither should you. For more information, visit https://www.silk.com/our-story/resource-conservation.
About Danone North America
Silk® products are made by Danone North America, a Certified B Corporation® business unit of Danone that operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. Danone North America was formed as a Public Benefit Corporation in 2017 to nourish people, communities and the world through its diverse portfolio of healthful dairy- and plant-based products, coffee creamers and beverages. Its portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, Danonino®, Earthbound Farm®, Horizon Organic®, International Delight®, Light & Fit®, Oikos®, Silk®, So Delicious Dairy Free®, Vega® and Wallaby Organic®. The mission of the Company is to bring health through food to as many people as possible.
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SOURCE Silk
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