CHICAGO, Feb. 24, 2016 /PRNewswire/ -- After 7 years successfully serving the fashion-forward, early tech adopter crowd, Silk'n® is challenging all razor users to experience the modern marvel of Home Pulsed Light™ technology. Patented, painless and safer than razors, Silk'n is the beautiful way to remove unwanted hair forever.
The Silk'n, not shaven Challenge: Starting February 24, 2016, Silk'n is offering an extra promotional incentive to kick-off the campaign. After using Silk'n for 10 weeks, if users don't find it better than shaving, Silk'n will offer a full refund and a year's worth of razors. Details, including Official Rules, can be seen at Silkn.com/NotShaven. This show of Silk'n confidence is also dramatized by a new, highly visible expression of the brand's identity, shown above.
31 Million Impressions among women 18-45 with emphasis on Millennials. The Silk'n, Not Shaven Challenge will be announced with :30 and :15 units on high visibility National TV programming including prime time and news positions on E! and Bravo.
A far-reaching "digital dialogue" will support the challenge across the NBC Universal Anywhere platform inclusive of mobile, domain, VOD, HULU, shareable widgets and connected TV apps, including: USA, Bravo, Syfy, Access Hollywood, Fandango, and E!
The dialogue will continue on top social media platforms. #NotShaven
Visit with us at: Silkn.com, Facebook (@Silkn), Twitter (@SilknSolution), YouTube Channel (@Silk'n Official)
Silk'n is available at Silkn.com and fine retailers including Bed Bath & Beyond, Kohl's, Target.com and select Target store locations in the U.S.
Silk'n products are designed and manufactured by Home Skinovations Ltd, the global leader in professional aesthetic devices for home use. Home Skinovations is an award winning, internationally acclaimed private company on a mission to usher in a new age where high technology science advances the art of beauty care. Silk'n has received international recognition for Best Hair Removal and Product of the Year for both Hair Removal, and Anti-Aging.