Silver Fern Healthcare adds Dr. A. Mark Fendrick, Founder of Value-Based Insurance Design (V-BID) Movement, to Board of Advisors

HARTFORD, Conn., June 14, 2021 /PRNewswire/ -- Silver Fern Healthcare announced today that Dr. A. Mark Fendrick joined its Board of Advisors. Dr. Fendrick serves as Director of the University of Michigan's Value-Based Insurance Design (V-BID) Center, and as a Professor of Internal Medicine in the School of Medicine and a Professor of Health Management and Policy in the School of Public Health. 

"We are thrilled Dr. Fendrick has joined our esteemed Board of Advisors," said Colleen A. McGuire, Co-Founder and CEO of Silver Fern Healthcare. "Dr. Fendrick conceptualized and coined the term VBID and is a highly respected, national figure in healthcare policy. He is deeply committed and a true advocate for the development and implementation of innovative health benefit plans with a focus on value-based design. His extensive experience in whole-person care will allow Silver Fern to fuel our growth and maturation in the space."

Dr. Fendrick's extensive work and research focus on how clinician payment and consumer engagement initiatives impact access to care, quality of care, and healthcare costs. He has received numerous awards for the creation and implementation of value-based insurance design and his perspective and understanding of clinical and economic issues have fostered collaborations with numerous government agencies, health plans, professional societies, and healthcare companies.

"Almost everyone agrees that there is more than enough money being spent on healthcare in America, but we spend it on the wrong services and in the wrong places. Silver Fern's clinically-driven solutions, based on three decades of evidence-based research, have been demonstrated to engage individuals, improve patient-centered outcomes, and enhanced efficiency of medical spending," said Dr. Fendrick.

Founded in 2013, Silver Fern's current Board of Advisors includes John Beyer; President, Realized Solutions Inc.; Dan Clare, Partner, Constitution Capital Partners; Cathy Eddy, Founder and Former President of Health Plan Alliance; Richard Guha, Entrepreneur in Residence, CTNext; Donna Lecky, CFO & Co-Founder of Health Venture Corporation & Managing Director of HealthVenture Capital; Gbenga Ogedegbe, MD, Professor & Director, NYU Grossman School of Medicine; Sohini Roy, Former CFO, Nexseer Capital, David Souder, Professor of Strategic Management, UConn School of Business, and Martha Temple, Former CEO of Optum Behavioral Health.

Silver Fern Healthcare
Silver Fern Healthcare, a mission-driven Connecticut company, is making whole person care a reality, improving health outcomes, and lowering the cost of healthcare. Powered by 30+ years of behavior medicine and published, evidence-based research, Silver Fern's first-of-its-kind behavior diagnostic and decision support platform enables clinicians and patients to identify and understand all the facets of a patient's health and unlock those behaviors and psychosocial barriers that, until now, went unexplored and unaddressed. Silver Fern's solutions have been proven to significantly increase engagement and achieve better health outcomes for patients. For more information, visit silverfernhealthcare.com.

Contact:
Julia Winer
860.539.7150
[email protected]

Jessica Lyon
860.676.4400
[email protected]

SOURCE Silver Fern Healthcare