Silver Jeans Co. launches personalized, fit-focused shopping experience with Fitcode
Consumers 3 to 4x more likely to purchase using Fitcode fit tool
SEATTLE, Sept. 25, 2017 /PRNewswire/ -- A personalized, fit-focused shopping experience enabled by Fitcode, a fashion-data company that specializes in women's denim, launched today with Silver Jeans Co.TM.
"After seeing the results from the Fitcode integration on our jagjeans.com site, this decision was simple," says Mike G Girardin, Director of E-Commerce at Silver Jeans Co.™ and JAG Jeans, an existing Fitcode partner. "Users converted at four times their normal rate. Fitcode took care of all the heavy lifting, and of all the technical integrations we've done to date, this was by far the easiest."
The Fitcode fit experience will integrate on silverjeans.com, allowing consumers to take the Fitcode fit quiz and shop personalized style recommendations for their unique body types.
For Silver Jeans Co.™, the partnership with Fitcode promises to drive sales and engagement—just in time to help customers shop with confidence for new fall styles and silhouettes. Results from past partner integrations demonstrate that consumers are at least three times more likely to purchase using Fitcode.
"We're looking forward to a long, successful partnership with Silver," says Rian Buckley, Fitcode co-founder and CEO. "We can't wait to help them drive sales and engagement, while supporting the success of their brand's fresh new look and offerings."
Fitcode previously integrated with Hudson Jeans in fall 2016, JAG Jeans in February 2017, and AG in April 2017. It's slated to go live with JOE'S Jeans next month.
About Fitcode
Fitcode is a fashion-data company that enhances the shopping experience by focusing on fit, not size. By women and for women, Fitcode helps ladies of all shapes and sizes shop with confidence to find great-fitting denim that they love—and helps retailers and brands convert browsers into confident buyers while increasing sales and inventory efficiency. www.fitcode.com
About Silver Jeans Co.™
Silver Jeans Co.™ is a division of Western Glove Works, a family-owned business that has produced quality denim products for 95 years. Founded in 1991, Silver Jeans Co.™ has become the go-to brand for those who demand a perfect fit. With a time-tested collection that blends modern and vintage details with intricate washes and creative designs, Silver Jeans Co.™ gives its customers the latest styles and best quality at an affordable price.
www.silverjeans.com
SOURCE Fitcode
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