Silver Oak Celebrates 40 Years With Cross Country "Tower Tour 2012"
Sixty-Day, 12,000-Mile Tour Begins June 5th and Will Reach 60 Cities
OAKVILLE, Calif., March 8, 2012 /PRNewswire/ -- 2012 marks the 40th anniversary of Silver Oak, one of Napa's most iconic wineries and America's most loved wine labels. To celebrate, members of the Silver Oak family will embark on the Silver Oak Tower Tour 2012 - a cross country journey to meet customers in person, stopping in sixty cities across the country to host celebratory wine tastings and showcase four decades of the Silver Oak tradition.
A replica of Silver Oak's iconic water tower (prominently featured on the bottle's label) will accompany the tour, visiting America's four corners and serving as a backdrop for wine tastings that Silver Oak will host along the way in its traveling tasting room. The tour commences on June 5, 2012 from the Silver Oak Alexander Valley winery in Geyserville, California. A custom Airstream will tow the water tower the entire trip.
"After 40 years, Silver Oak remains the benchmark of Cabernet Sauvignon – over the years it has created a culture and story that embodies American entrepreneurship and the spirit of the Napa Valley," said David Duncan, CEO of Silver Oak. "Over that time we've created a community of intensely loyal fans across the country. This tour is our unique way of saying thank you by bringing Silver Oak into their communities in a fun way."
In conjunction with the Silver Oak Tower Tour, activities include:
- Photography of America's Admired Landmarks: Silver Oak will partner with photographer Bill Tucker, an award-winning commercial photographer of 35 years and the creative eye behind many of today's national advertising campaigns. He will be onboard the Tower Tour for its entirety to document the journey and capture images of Silver Oak's water tower against the backdrop of some of America's greatest and most beautiful iconic landmarks, such as: Mount Rushmore, the St. Louis Arch, Washington D.C. and the Golden Gate Bridge.
- Special Events in Select Cities: In addition to the Silver Oak traveling tasting room, Silver Oak will also be hosting events around the country with select restaurant and retail partners. Stay tuned for exact locations and dates.
- Silver Oak Partnership with TastingRoom.com: For a limited time, Silver Oak and TastingRoom.com have partnered to produce a special 40th anniversary 100 ml bottle, available online now exclusively through the month of March.
- Release of the 40th Anniversary Exclusive Label, a collector's Magnum bottle that will be sold in limited supply at www.silveroak.com.
- Release Day 2012: The Tower Tour 2012 will conclude with Silver Oak's Release Day on August 4th, 2012 to release the 2008 Alexander Valley Cabernet Sauvignon. The event will conclude the eight week cross country Tower Tour and offer food, music, entertainment and wine tastings.
Also in time for the 40th anniversary, Silver Oak has launched its new website, www.silveroak.com, which features a history gallery, recipe recommendations, sustainability efforts at the winery, and photos and stories from Silver Oak fans. Detailed information and up to the moment updates from the tour will also be posted continuously at www.silveroak.com/towertour2012.
Silver Oak Resources
About Silver Oak
Silver Oak Cellars was co-founded in 1972 by Raymond Duncan and Justin Meyer. Dedicated exclusively to producing Cabernet Sauvignon that is aged and drinkable upon release, the winery makes two wines at two separate facilities: Napa Valley Cabernet Sauvignon at its winery in Oakville and Alexander Valley Cabernet Sauvignon at the winery in Geyserville. Today, Silver Oak Cellars is run by founder Raymond Duncan's two sons, David and Tim Duncan, who adhere to the principle of continuous improvement and the high standards of quality that Justin and Ray established so many years ago. For more information, please visit www.silveroak.com.
SOURCE Silver Oak
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