Driven by consumer insights and crafted for flavor, Silver Spring Foods utilized Tastewise to uncover emerging trends and develop the Signature Sauce Line. As consumer preferences shift toward bold, dynamic flavors, research revealed that over 70% of consumers gravitate toward sweet flavor profiles followed by spicy, leading to the creation of Hot Honey Chili Sauce and Honey Chipotle Aioli. Garlic also emerged as a top choice, with more than 70% of respondents favoring garlic and herb aioli, reinforcing the need for Garlic Parmesan Aioli. Additionally, with nearly one-third (31%) of consumers preferring a tangy, creamy burger sauce, Horseradish Bistro Aioli was developed to meet this growing demand.
"The Signature Sauce Line truly encapsulates Silver Spring Foods—offering something for everyone, from bold and trendy to sweet and classic," said Samantha Bibbs, Food Technologist at Silver Spring Foods and co-creator of the new lineup. "Crafted by our Zing Masters™, this lineup honors our heritage while also leaning into today's trends." Zing Masters™ are a team of horseradish experts dedicated to evaluating and protecting the "Zing" found in Silver Spring Foods products and researching and developing new sauces.
Meet the new Signature Sauce Line:
- Honey Chipotle Aioli: A smoky, creamy blend of chipotle peppers and honey, great for wraps, burgers, and crispy chicken.
- Garlic Parmesan Aioli: A rich, savory aioli packed with Parmesan and garlic, perfect for dipping fries, spreading on sandwiches, or enhancing roasted vegetables.
- Horseradish Bistro Aioli: A creamy, zesty aioli with a kick of horseradish and a sweet crunch of dill pickle relish. Perfect for burgers, roast beef, seafood, and sandwiches.
- Hot Honey Chili Sauce: A perfect balance of sweet honey and fiery chili flakes, ideal for drizzling over pizza, dipping egg rolls, or adding heat to dips.
Silver Spring Foods Signature Sauce Line is available at Big Y, Bristol Farms, Festival Foods, Food City, Giant Company, Hannaford, Kowalski's Market, Piggly Wiggly, Tony's Fresh Market, and Woodman's Food Market, with additional retailers coming soon. As distribution expands, customers can order online at www.instacart.com/store/brands/silver-spring or call its customer service team at 800-826-7322 to place an order directly.
About Silver Spring Foods
Silver Spring Foods is a subsidiary of Huntsinger Farms, Inc., the world's largest grower and processor of horseradish. The company, which has been family-owned and operated since 1929, processes, packages, and markets horseradish along with a variety of specialty mustards and other quality food products to retail, food service, private label, and industrial customers. In 2021 Huntsinger Farms hosted Wisconsin Farm Technology Days, the largest agricultural show in Wisconsin and one of the largest in the nation. For more information, visit www.silverspringfoods.com.
SOURCE Silver Spring Foods, Inc.
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