Silverado Senior Living Marks Alzheimer's Month With Message & Marches

Oct 26, 2010, 15:54 ET from Silverado Senior Living

SAN JUAN CAPISTRANO, Calif., Oct. 26. /PRNewswire/ -- A message for the future and marches are central to how Silverado Senior Living is observing National Alzheimer's Disease Awareness Month in November.  Silverado offers assisted living care for those with Alzheimer's and other memory-impairing conditions as well as home care, care management and hospice care through its Silverado At Home and Silverado Hospice service lines.

November 1 is the publication date of "The Silverado Story: A Memory-Care Culture Where Love is Greater than Fear," authored by Alzheimer's futurists and Silverado founders Loren Shook and Steve Winner.  Shook and Winner lay out their message for how the world can successfully cope as the number of people with memory impairments soars in what experts are calling the "Alzheimer's epidemic."

Care, they say, must be a focus along with the ongoing quest for a cure.  Children should be put in close and constant touch with the memory-impaired so they grow into adults who are concerned about the issue.  Also crucial: Society must approach this challenge with the principle that "Love is greater than fear" -- embracing the memory-impaired and acting in their best interests through the spirit of love, rather than shunning them through fear of the disease.  

All net proceeds from the sale of "The Silverado Story" will benefit the Future Senior Care Leaders Fund, a scholarship program for those training for leadership roles in serving the memory-impaired, administered by the non-profit Silverado Foundation.   For more information on the book or to request Loren Shook or Steve Winner for a speaking engagement, visit:

To help raise awareness and funds for the Alzheimer's Association, fifty Silverado staff members participated in Maria Shriver's March on Alzheimer's and Silverado served as March Champion sponsor for the event in Long Beach, Calif. in late October.  In November, residents, staff, family members and friends with Silverado's communities in four states will take part in numerous Memory Walks organized by the Alzheimer's Association.

Silverado is based in San Juan Capistrano, Calif. and operates in 34 locations across California, Texas, Utah, and Arizona. The company's website is for more information.

SOURCE Silverado Senior Living