SILVERCAST Media Enters OOH Advertising in NYC

With a Portfolio That Includes the Largest Digital Sign Spectacular in Times Square

Feb 17, 2016, 13:37 ET from SILVERCAST Media

NEW YORK, Feb. 17, 2016 /PRNewswire/ -- New, independent media company, SILVERCAST Media, has launched today with an unmatched portfolio of digital and static signage in New York City. SILVERCAST Media is co-founded by well-known out of home (OOH) advertising veterans Gary Grossman and Justin Rinko.

With a combined 32+ years in the Outdoor Advertising business, Mr. Grossman and Mr. Rinko's careers have now coalesced to launch an unprecedented new venture in outdoor media. SILVERCAST Media is the sole media company in the market currently offering the largest and only 4K HD Resolution Digital Sign Spectacular in the heart of Times Square. SILVERCAST Media has announced a striking portfolio with a dominant inventory footprint reflecting the most highly trafficked areas of Manhattan.

Mr. Grossman and Mr. Rinko both started their esteemed careers at Van Wagner where they began as account executives and grew to become equity partners. Mr. Grossman and Mr. Rinko were part of an amazing team that was forward thinking, entrepreneurial, and constantly redefining all aspects of the Outdoor Advertising industry.

Working together for over 16 years and spanning Manhattan, Chicago, Boston, and other top markets, both partners have earned impressive backgrounds in all facets of the OOH industry including sales, sales development and strategies, management, as well as inventory and market development. SILVERCAST Media will uphold the business ethos held by Mr. Grossman and Mr. Rinko as a media company that is deeply customer focused and service oriented.

About SILVERCAST MEDIA: SILVERCAST Media is a new Manhattan-based independent media company specializing in outdoor advertising in the form of premier digital and static oversized billboard Spectaculars. Launching with a focus in New York City's most highly sought-after signage areas, SILVERCAST Media maintains operations in Times Square, Penn Plaza & Madison Square Garden, among others. Founded in 2016, SILVERCAST Media plans to grow in NYC as well as other markets in the US.


Gary Grossman

Justin Rinko


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