Simbe Introduces Simbe for Merchants, Purpose-Built to Help Merchandising Teams Achieve Flawless Execution Across Every Store

New suite of tools empowers merchandising teams with actionable insights at chain-wide scale

SAN FRANCISCO, Sept. 29, 2025 /PRNewswire/ -- Simbe, the global leader in retail shelf digitization, today announced Simbe for Merchants, a new suite of premium capabilities designed specifically for merchandising teams. Among its solutions are realograms—auto-generated, to-scale diagrams of what's actually on shelf—along with real-time planogram dashboards and chain-wide visibility into product placement and availability. Together, these tools help retailers improve vendor collaboration, spot issues before they impact sales, and strengthen performance where it matters most.

Simbe is introducing specialized, team-specific solutions—starting with merchandising—at a time when pressure at the shelf has never been higher. Recent Coresight Research and shopper survey data illuminate the stakes: retailers lose 5.5% of sales and 5% of margin to in-store inefficiencies, and shoppers cite out-of-stocks and pricing errors as top frustrations.

Nowhere is this pressure more evident than planogram execution. On average, compliance averages just 60%—costing retailers billions of dollars annually according to DataSense Market Research. Simbe for Merchants puts teams back in control with a clear, chain-wide view of shelf performance.

"Retailers win or lose at the shelf, yet actual shelf visibility has always been limited to spot checks and occasional store visits," said Tom Gehani, VP of Product at Simbe. "With Simbe for Merchants, merchandising teams have access to the daily insights they need to ensure the right products are where they belong, displays are set right, and vendors are aligned on execution unlocking measurable sales and margin gains."

New Capabilities

• Multi-Store View: Instantly comparing shelf conditions for any product, brand, or category across stores, Multi-Store View is perfect for assessing execution of new items, seasonal sets, and vendor programs without travel.
  
  
• Realograms: These auto-generated, to-scale diagrams show near real-time item location, facings, and brand/category share and are ideal for resets, audits, and redesigns—no pre-existing planograms required.
  
  
• Planogram Insights: Planogram insight dashboards show which stores are in or out of compliance down to the SKU, helping teams correct drift before it costs sales.
  
  
• Vendor and Brand Dashboards – Centralized reporting on availability and item and store counts by vendor or brand, enabling better supplier accountability and planning.

Together, these capabilities unify corporate, field, and vendor teams around a single source of truth helping merchants act faster, target support more effectively, and strengthen the shopper experience across every store.

Expanding the Platform: Simbe Mobile 2.0

Alongside this launch, Simbe is introducing Simbe Mobile 2.0, a redesigned app built from associate feedback and modern workflows. The new app delivers a faster, more intuitive experience with streamlined navigation, smarter task management, instant store health snapshots, and multi-store toggling—making it easier for every role, from store associate to district leader, to resolve issues with confidence. Simbe Mobile will be available for download in app stores next month.

"Solutions like Simbe's can't just live with store operations," said Sean Spillane, former SVP of Strategy & Real Estate at Stop & Shop and a strategic advisor at Simbe. "Reflecting on my experience, I recommend bringing merchants into the shelf digitization program early. They have so much to gain from this data, and the value is undeniable."

The announcement of these new industry-leading capabilities reflects the growing maturity of the shelf digitization space. Building on milestones such as Simbe's Strategic Advisory Board and advanced capabilities for fresh departments, Simbe for Merchants leads the way as the first in a series of tailored, team-specific solutions designed to extend Store Intelligence across the retail organization as foundational data infrastructure that powers modern AI initiatives.

About Simbe

Simbe is the global leader in retail shelf digitization, transforming store interiors into intelligent environments. The company's Store Intelligence™ platform combines autonomous mobile robots, fixed sensors, and computer vision to deliver real-time, actionable insights across inventory, pricing, and merchandising. Simbe serves leading retailers across grocery, club, drug, and general merchandise sectors. For more information, visit www.simberobotics.com.

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SOURCE Simbe Robotics