SimilarWeb Partners With AdClarity to Provide Customers With the Best Display Advertising Insights on the Market

TEL-AVIV, Israel, March 4, 2015 /PRNewswire/ --

SimilarWeb, a leading online presence tool which helps marketers discover their most important traffic insights, has recently replaced Whatrunswhere with AdClarity as its display advertising provider. Large businesses, agencies, brands, advertisers, and networks spend billions of dollars every year on their online campaigns, without knowing where they are being published and whether their campaigns are outperforming or underperforming their competitors' campaigns.  By using AdClarity, the leading marketing intelligence tool, SimilarWeb is able to provide their customers with the actionable insights they need to optimize their campaigns and increase their ROI.

When it comes to better understanding who your target audience is and what is the most effective way to reach them, AdClarity is key. With AdClarity, businesses can:

• Uncover their competitors strategies including which publishers and advertisers they work with in each country
• See which creative and landing pages work best for their competitors and build off their successes
• Increase their ROI through minimizing their A/B testing due to insights that enable any marketer to immediately optimize their online campaign
• Reduce wasted ad impressions and ad dollars on publishers that don't work or ineffective campaigns.

Businesses no longer have an option when it comes to using marketing intelligence for their online advertising strategies. They must be well-informed and have a clear birds-eye-view of their entire industry.

"Marketers today face many challenges in the digital advertising world because of lack of transparency and minimal insights they receive from their online campaigns," says CEO Kfir Moyal. "That's why we're here. We realized that there was a key element missing in the online advertising industry and that was the ability to provide quick and effective actionable insights to the people who make online marketing decisions. AdClarity is a tool built for success and management- know where your campaigns are running, see where they should be running, and make changes based on what is successful for your competitors."

About AdClarity 

AdClarity is a marketing intelligence cloud which provides online marketers with actionable insights about their competitors' advertising activities. Driven by big data and proprietary behavioral content discovery technology, AdClarity unveils brands' campaigns, ad creatives, impressions, and spend data across multiple channels, including Display, Mobile Web, Mobile Apps and Video. Data is collected across 20 geographies and covers over 50M URLs daily while discovering over 40K new campaigns every day. The AdClarity product suite is used by over 7,000 media professionals globally in Fortune 500 advertisers, publishers, and agencies. To learn more, visit our website.

Contact:
Jonathan Eshel
+972-53-426-4524
[email protected]

SOURCE AdClarity