Simplicity Group Strengthens Atlanta Presence through the Addition of Austin Knowles and Mike Becher with the Acquisition of Pinnacle Atlanta, LLC

SUMMIT, N.J., Nov. 4, 2026 /PRNewswire/ -- Simplicity Group ("Simplicity"), one of the nation's leading financial products distribution firms, today announced that Austin Knowles and Mike Becher have joined the partnership with the acquisition of Pinnacle Atlanta, LLC ("Pinnacle"). Based in Atlanta, Knowles and Becher will join Kay Dempsey, Chase Clack, and the broader Atlanta team, as they bring an established track record of delivering bespoke insurance and wealth protection strategies to independent financial advisors, property & casualty (P&C) agencies, and family offices. The new partners will be based in Simplicity's Atlanta office and will strengthen the team's ability to solve the complex financial planning needs of high-net-worth clients.

"Austin and Mike represent the best of our industry: seasoned professionals with an unwavering commitment to client service and an exceptional collaborative track record," said Bruce Donaldson, Partner and CEO of Simplicity. "Having worked seamlessly together for over two decades, they possess the experience, operational excellence, and integrity that align perfectly with our partnership culture. Moreover, we know that by partnering with Kay, Chase, and our other Atlanta professionals, we will offer that market an unrivaled suite specialized wealth preservation and wealth transfer solutions, which are tailor-made for high-net-worth clients."

Knowles and Becher each bring nearly 25 years of financial services experience, including more than 18 years on the brokerage side of the business. Having worked closely together for over two decades, the duo has built a reputation for high-touch service, deep carrier relationships, and tailored case design. Through the Simplicity partnership, they will leverage Simplicity's extensive platform, institutional resources, and proprietary technology to enhance their client support and deliver exceptional value to their clients and partner institutions.

"Joining Simplicity is an exciting new chapter for our team and, most importantly, for the advisors and institutions we serve," said Austin Knowles. "Over nearly 25 years in this industry, and 23 of them working side by side with Mike, we've learned that when you focus on helping others succeed, everyone wins. One of the things we appreciate most about the Simplicity team is the abundance-mentality they bring to everything they do: a genuine belief that there's room for everyone to grow, and that sharing ideas and resources makes the whole partnership stronger. We're grateful for every relationship that brought us here, and Simplicity's platform lets us give even more to the people who count on us."

"What drew us to Simplicity was the alignment of values and a partnership model built on shared success," said Mike Becher. "Our carrier relationships and our advisors' trust have been built one case at a time, and we see this as a way to multiply what's possible for all of them. There's plenty of room for everyone to grow, and with Simplicity's robust platform behind us, we're excited to help our advisors build their practices and better serve the institutions we work with."

About Simplicity Group
Simplicity is the leading partner for advisors, financial institutions, and consumers by delivering the best combination of wealth accumulation and financial protection products that meet the needs of a consumer-oriented holistic financial plan. As one of the fastest growing partnerships in the financial services industry, Simplicity offers an unrivalled array of tools and technologies to grow and protect wealth, which can be accessed through affiliation, outsourcing, or joining the partnership. In an ever-changing environment, Simplicity's commitment to working in our clients' best interest is unwavering and has always been anchored to our commitment to Education, Value, and Partnership. For more information, please visit: www.simplicitygroup.com and follow the Company on LinkedIn.

MEDIA CONTACT
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SOURCE Simplicity Group Holdings