OJAI, Calif., April 19, 2016 /PRNewswire/ -- SimpliPhi Power continues to expand its executive team and has hired energy storage and renewables sales veteran Dean Middleton as vice president of sales. Middleton brings over 20 years experience in the global sales and export of lead acid energy storage, photovoltaic and solar thermal systems for both on and off grid applications. Middleton joins the SimpliPhi team from his tenure at battery manufacturer Trojan Battery Company to lead sales for SimpliPhi's cobalt-free Lithium Iron Phosphate (LFP) storage solutions. Middleton will apply his extensive knowledge and skills in the design, supply and installation of photovoltaic systems to broaden the global distribution channels and strategic partnerships for SimpliPhi.
"Dean is a renewables specialist who understands SimpliPhi's customer base really well, having worked on the manufacturing, distribution and installation sides of the business over many years," said Catherine Von Burg, CEO of SimpliPhi Power. "His working knowledge of the industry combined with his trustworthy reputation and passion for our safe, non-toxic LFP battery technology promises to accelerate SimpliPhi's global expansion. We are thrilled to have him on board."
Prior to joining SimpliPhi, Middleton held senior sales roles at Trojan Battery Company where he was responsible for managing Trojan's key sales initiatives for renewable energy markets globally through its network of distributors and direct accounts. Before Trojan, Middleton served as export sales manager for SunWize Technologies, Inc., where he led the company's wholesale export of photovoltaic systems throughout Latin America and the Caribbean and provided sales and technical support to local solar dealers and government agencies. During his stay the company saw its dealer network expand to more than 25 countries. As international sales manager for Applied Power Inc. from 1995 to 2001, Middleton expanded its global dealer network in more than 10 countries.
"The SimpliPhi team has done a tremendous job creating, refining and proving-out their storage solution in the field over the last decade," commented Middleton. "With its longer life cycle, increased usable capacity and smaller footprint than the competition, SimpliPhi's solutions are proving invaluable in applications ranging from grid-tied backup and off-grid to demanding mobile military systems. I am bringing my passion and dedication to renewables to the team, along with the expertise to bolster the company's growth with price points that will only get better as we scale."
Hear more from SimpliPhi's new Vice President of Sales Dean Middleton in the Q&A here: http://simpliphipower.com/dean-middleton-joins-team-simpliphi-power/
About SimpliPhi Power
SimpliPhi Power designs and manufactures award-winning clean energy storage and management systems that utilize lithium ferrous phosphate chemistry. Founded in 2002 as LibertyPak/Optimized Energy Storage, California-based SimpliPhi combines non-toxic lithium ferrous phosphate chemistry with proprietary cell and battery architecture to create the most safe, reliable, durable and scalable on-demand power solutions available for the residential, commercial, military and film industries. Integral to all SimpliPhi solutions is a management system that further optimizes the lifetime performance and durability of its batteries. SimpliPhi Power storage system components are UL certified, and have been rigorously tested and deployed by the U.S. Army and Marine Corps. For more information, please visit SimpliPhipower.com and follow us on Twitter @SimpliPhiPower or on Facebook and LinkedIn.
Technica Communications for SimpliPhi Power
Lisa Ann Pinkerton
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SOURCE SimpliPhi Power