SIMPLR Product Protection Prepares Sports Authority Shoppers for Active Summer Ahead

New Hassle-Free Product Protection Plans Cover Bikes, Golf Clubs and More to Keep Summer Activities Moving

May 19, 2015, 08:00 ET from SIMPLR

NASHVILLE, Tenn., May 19, 2015 /PRNewswire/ -- Sporting good shoppers lead active lives, especially during the warmer months of the year. Data shows that during the summer, consumers report a 52 percent increase in problems with bicycles and 80 percent for golf clubs. 

Purchasing a protection plan gives shoppers a hassle-free way to get back on track after their product stops working and today; SIMPLR is launching a protection program available at Sports Authority, one of the largest full-line sporting goods retailers in the United States and Puerto Rico, to keep its shoppers as active as possible.

Studies show that when purchasing product protection, most shoppers base their purchase decision on five key considerations: plan coverage, cost of the protection plan, unexpected repair costs, convenience, and the speed of repair or replacement. The SIMPLR product protection plan - also commonly known as an extended warranty - delivers on these top purchase drivers for consumers.

SIMPLR will make "One Thing Easy" for Sports Authority and SIMPLR customers: protecting new purchases at participating stores across the country. The product enables customers who purchase a protection plan to easily repair or replace their favorite covered piece of sports equipment - such as treadmills, bikes, or golf clubs. 

SIMPLR understands with summer just around the corner, products like bikes will be used more regularly, and it's important to keep them protected. Keeping with the "simple" theme, there are no deductibles, repair costs, or hidden fees. Shoppers simply file a claim online.

The three step claims process is straightforward and can be completed online any time, day or night:

  1. Register the product online,
  2. File a claim on the SIMPLR website, and
  3. Pack/ship the product, or schedule an in-home repair at a convenient time.

For more about Sports Authority product protection plans, visit:


SIMPLR, backed by Asurion, America's #1 Protection Plan, brings an exciting, fresh approach to protection plans fitting the busy lifestyle of today's consumer. As one of Asurion's Retail Solution choices to clients nationwide, SIMPLR provides consumers a protection plan with no deductibles, repair costs, or hidden fees and leverages Asurion's best-in-class repair network and leading service innovations. SIMPLR is offered by national and regional specialty jewelry and mass merchant retailers and protects consumers' products, including portable electronics, laptops, tablets, computers, TVs, major appliances, general merchandise, sporting goods, and jewelry and watches. To learn more, visit