SEATTLE, Sept. 21, 2016 /PRNewswire/ -- Simply Measured, the pioneer in social measurement, today announced the release of the first complete social analytics attribution solution, combining social media and web data like never before, to help marketers track revenue and conversions driven from owned, earned, and dark social sharing across every major social network.
The first-of-its-kind solution, which includes Social Attribution and Social Analysis & Monitoring, delivers true actionable insight, allowing marketers to connect social activity to outcomes that matter, including revenue. Simply Measured is closing the loop from conversations to conversions, and delivering a solution that attributes real dollars to social posts and shares - bringing better visibility into the complete buyer's journey.
"The new solution from Simply Measured provides an unmatched approach to web and social analytics," said Ben Donkor, social media analyst for Microsoft. "This is social analytics and web insights on steroids, scratch that, this is the complete picture of digital and social intelligence. Full, complete, clear and undiluted social intelligence."
Social touch points are primarily consumer-driven and live outside of owned content channels, leaving marketers unable to attribute or analyze any direct impact to their bottom line. Simply Measured's Social Attribution solution can precisely pinpoint consumer interaction with content and track their journey, allowing the marketer to truly understand the dollar value of every touchpoint and drive real business value.
Simply Measured's new Attribution solution also illuminates the private sharing commonly referred to as dark social, which accounts for 69 percent of all social sharing according to RadiumOne. This includes shares via messaging services, mobile apps, email, and SMS. Marketers can now see their complete social impact by uncovering the consumer paths to purchase that they previously weren't able to track.
Social Analytics Solution features include:
- Social Analysis and Monitoring: Provides trusted and consumable performance measurement of owned and competitive social profiles, along with visibility into audience identity, location, and conversations across all relevant social channels. Social marketers can optimize content and channels for maximum impact on awareness and engagement.
- Social Attribution: Enables conversion attribution of owned, earned and dark social activities. Social media marketers can optimize decisions about social media content and channels based upon complete insight into direct impact on business results such as website clicks, opt-ins, and sales revenue.
"Social data should be driving decisions across the marketing organization," said Sameer Kazi, CEO of Simply Measured. "Our goal is to allow marketers to do more with social analytics than ever before by connecting the dots from social activity to business metrics and outcomes in order to prove the value driven by social and transform how businesses are utilizing the power of social media. Access to this critical data is the only way for marketers to not only see the complete picture, but paint a better one."
Marketers interested to learn more about Simply Measured, the Social Analytics Solution or social media best practices can visit the Simply Measured website or subscribe to the Simply Measured blog. http://simplymeasured.com/
About Simply Measured
Simply Measured serves over 1,000 social media teams from companies big and small, across all industries and segments. It's the de-facto social analytics solution for almost half of the Interbrand 100 companies, the world's most influential brands.
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SOURCE Simply Measured