SEATTLE, Oct. 26, 2016 /PRNewswire/ -- Simply Measured, the only complete social analytics solution, announced today that current COO, Michael Wasyluka, has been named Chief Executive Officer and will be replacing Interim CEO, Sameer Kazi, who will continue to serve on Simply Measured's board of directors.
"When I took over the reins at Simply Measured almost a year ago, it was with a mandate to find someone who had the vision to build on Simply Measured's reputation within the market as a social analytics pioneer," said Sameer Kazi. "Michael was instrumental in the launch of our social attribution solution last month, which has already fundamentally changed the way brands are measuring social ROI. His leadership throughout the development and launch has clearly illustrated Michael is the right person to lead Simply Measured moving forward. I'm confident in handing over the reins of this truly innovative company to him."
Wasyluka brings over 20 years of sales, marketing, and operations experience and served as COO for Simply Measured since June 2016. Previously, he was the Executive Vice President, Sales and Marketing at Monetate and has held executive level positions at Salesforce/ExactTarget and Webtrends.
"While I'm honored to assume the role of CEO, Simply Measured would not hold the esteem of its industry peers without the hard work and brilliant minds of its employees. It'll be my job to guide this creative energy to continually prove the power and efficacy of social analytics to brands," said Wasyluka. "I would also be remiss if I didn't acknowledge the efforts of Sameer who has led this company and held this position for over a year. I am honored that he'll continue to serve on our board."
Wasyluka's takeover of the CEO position caps off a robust 30 days for the social media analytics company. Last month at its annual LIFT conference, Simply Measured announced the release of the first social attribution product to help marketers track revenue and conversions driven from owned, earned, and dark social sharing across every major social network.
About Simply Measured
Simply Measured serves over 1,000 social media teams from companies big and small, across all industries and segments. It's the de-facto social analytics solution for almost half of the Interbrand 100 companies, the world's most influential brands.
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