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      SINA Reports Fourth Quarter and Fiscal Year 2016 Financial Results


      News provided by

      SINA Corporation

      Feb 22, 2017, 15:30 ET

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      SHANGHAI, Feb. 22, 2017 /PRNewswire/ -- SINA Corporation (the "Company" or "SINA") (NASDAQ: SINA), a leading online media company serving China and the global Chinese communities, today announced its unaudited financial results for the fourth quarter and the fiscal year ended December 31, 2016.

      Fourth Quarter 2016 Highlights

      • Net revenues increased 22% year over year to $313.4 million. Non-GAAP net revenues increased 23% year over year to $310.8 million.
      • Advertising revenues increased 21% year over year to $269.6 million.
      • Non-advertising revenues increased 33% year over year to $43.9 million. Non-GAAP non-advertising revenues were $41.3 million.
      • Income from operations was $24.7 million. Non-GAAP income from operations increased 102% year over year to $82.1 million. Non-GAAP operating margin was 26%, up from 16% for the same period last year.
      • Net income attributable to SINA was $19.9 million, or $0.27 diluted net income per share attributable to SINA. Non-GAAP net income attributable to SINA was $48.2 million, or $0.63 non-GAAP diluted net income per share attributable to SINA.
      • Weibo's monthly active users ("MAUs") in December 2016 grew 33% year over year to 313 million, 90% of which were mobile users. Average daily active users ("DAUs") in December 2016 grew 30% year over year to 139 million.

      Fiscal Year 2016 Highlights

      • Net revenues increased 17% year over year to $1,030.9 million. Non-GAAP net revenues increased 17% year over year to $1,020.5 million, exceeding the Company's annual guidance between $950 million and $1 billion.
      • Advertising revenues increased 17% year over year to $871.2 million.
      • Non-advertising revenues increased 16% year over year to $159.7 million. Non-GAAP non-advertising revenues were $149.3 million.
      • Income from operations was $73.3 million, compared to $12.2 million of last year.  Non-GAAP income from operations increased 191% to $178.7 million. Non-GAAP operating margin was 18%, up from 7% in 2015.
      • Net income attributable to SINA was $225.1 million, or $3.01 diluted net income per share attributable to SINA. Non-GAAP net income attributable to SINA was $109.1 million, or $1.44 non-GAAP diluted net income per share attributable to SINA.

      "We closed a great year of 2016 with another strong quarter. Our full year revenue exceeded $1 billion, representing an important milestone for the group." said Charles Chao, Chairman and CEO of SINA. "Weibo user growth continued its healthy pace and reached 313 million MAUs in December 2016. Weibo demonstrated its social platform value by reinforcing content ecosystem with strong network effect and building a more connected, informed and engaging social community in China Internet space. Leveraging platform effect, Weibo's monetization capability and efficiency has further improved with non-GAAP operating margin reaching 35% in the fourth quarter of 2016." said Mr. Chao.

      "On the portal side, SINA has fully implemented its mobile strategy, with mobile traffic from SINA News Application growing significantly in the past twelve months." Mr. Chao added. "Heading into 2017, we will continue to focus on mobile strategy to further expand mobile user base and increase user time spent as well as elevate mobile monetization capability to facilitate our portal business return to a growth trajectory." Mr. Chao concluded.

      Fourth Quarter 2016 Financial Results

      For the fourth quarter of 2016, SINA reported net revenues of $313.4 million, compared to $256.2 million for the same period last year. Non-GAAP net revenues for the fourth quarter of 2016 totaled $310.8 million, compared to $253.6 million for the same period last year.

      Online advertising revenues for the fourth quarter of 2016 were $269.6 million, compared to $223.2 million for the same period last year. The year-over-year growth in online advertising revenues resulted from an increase of $58.2 million in Weibo advertising revenues, partially offset by a decrease of $11.8 million of portal advertising revenues.  

      Non-advertising revenues for the fourth quarter of 2016 were $43.9 million, compared to $33.0 million for the same period last year. The year-over-year growth in non-advertising revenues was mainly due to an increase of $5.5 million in portal non-advertising revenues and an increase of $5.4 million in Weibo value added services revenues. Non-GAAP non-advertising revenues for the fourth quarter of 2016 were $41.3 million, compared to $30.4 million for the same period last year.

      Gross margin for the fourth quarter of 2016 was 70%, up from 65% for the same period last year. Advertising gross margin for the fourth quarter of 2016 was 72%, up from 65% for the same period last year. The increasing proportion of advertising revenue contributed by SME customers in both portal and Weibo business is the key driver of a higher gross margin for our advertising business. Non-advertising gross margin for the fourth quarter of 2016 was 57%, down from 66% for the same period last year. The decrease in non-advertising gross margin was primarily due to increasing proportion of portal non-advertising revenues, which contributed lower gross margin.

      Operating expenses for the fourth quarter of 2016 totaled $194.2 million, compared to $137.5 million for the same period last year. The increase was mainly resulted from a $40.2 million goodwill and acquired intangibles impairment charge we recorded for certain business line. Non-GAAP operating expenses for the fourth quarter of 2016 totaled $136.2 million, compared to $125.0 million for the same period last year.

      Income from operations for the fourth quarter of 2016 was $24.7 million, compared to $29.6 million for the same period last year. Non-GAAP income from operations for the fourth quarter of 2016 grew 102% to $82.1 million. Non-GAAP operating margin was 26%, up from 16% for the same period last year. The significant improvement in non-GAAP income from operations and operation margin attributes to the operational leverage and margin expansion achieved by Weibo.

      Non-operating income for the fourth quarter of 2016 was $28.8 million, compared to a non-operating loss of $2.1 million for the same period last year. Non-operating income for the fourth quarter 2016 mainly included (i) a $48.6 million net gain on sale of and impairment on investments, which is excluded under non-GAAP measures; (ii) a $25.8 million loss in the fair value change of the Company's option liability related to E-House, which is excluded under non-GAAP measures.

      Net income attributable to SINA for the fourth quarter of 2016 was $19.9 million, compared to $14.6 million for the same period last year. Diluted net income per share attributable to SINA for the fourth quarter of 2016 was $0.27, compared to $0.21 for the same period last year. Non-GAAP net income attributable to SINA for the fourth quarter of 2016 was $48.2 million, compared to $24.8 million for the same period last year. Non-GAAP diluted net income per share attributable to SINA for the fourth quarter of 2016 was $0.63, compared to $0.35 for the same period last year.

      As of December 31, 2016, SINA's cash, cash equivalents and short-term investments totaled $1.8 billion, compared to $2.2 billion as of December 31, 2015. The decrease in cash, cash equivalents, and short term investments was mainly due to a principal repayment of $646.9 million upon the put option exercised by the holders of convertible senior note, partially offset by the operating cash inflow and proceeds generated from disposal of certain investments in 2016. For the fourth quarter of 2016, net cash provided by operating activities was $92.7 million, capital expenditures totaled $21.5 million, and depreciation and amortization expenses amounted to $7.6 million.

      Fiscal Year 2016 Financial Results

      For fiscal year 2016, SINA reported net revenues of $1,030.9 million, compared to $880.7 million in 2015. Non-GAAP net revenues for 2016 totaled $1,020.5 million, compared to $870.2 million in 2015.

      Online advertising revenues in 2016 were $871.2 million, compared to $743.2 million in 2015. The year-over-year growth in online advertising revenues resulted from an increase of $164.7 million in Weibo advertising revenues, partially offset by a decline of $36.7 million of portal advertising revenues.

      Non-advertising revenues in 2016 were $159.7 million, compared to $137.4 million in 2015. The year-over-year growth in non-advertising revenues was attributable to an increase of $13.0 million in portal non-advertising revenues and an increase of $9.3 million in Weibo value added services revenues. Non-GAAP non-advertising revenues in 2016 were $149.3 million, compared to $127.0 million in 2015.

      Gross margin in 2016 was 66%, up from 62% in 2015. Advertising gross margin in 2016 was 67%, up from 62% in 2015. Non-advertising gross margin in 2016 was 58%, compared to 60% in 2015. Non-GAAP gross margin in 2016 was 66%, up from 62% in 2015. Non-GAAP advertising gross margin in 2016 was 68%, up from 63% in 2015. Non-GAAP non-advertising gross margin in 2016 was 55%, compared to 57% in 2015.

      Operating expenses in 2016 totaled $603.0 million, compared to $533.1 million in 2015. The increase was mainly resulted from a $40.2 million goodwill and acquired intangibles impairment charge we recorded for certain business line. Non-GAAP operating expenses in 2016 totaled $494.8 million, compared to $478.6 million in 2015.

      Income from operations in 2016 was $73.3 million, compared to $12.2 million in 2015. Operating margin in 2016 was 7%, up from 1% in 2015. Non-GAAP income from operations in 2016 was $178.7 million, compared to $61.5 million in 2015. Non-GAAP operating margin was 18%, up from 7% in 2015.

      Non-operating income in 2016 was $231.3 million, compared to $33.9 million in 2015. Non-operating income in 2016 mainly included (i) a $245.3 million net gain on sale of and impairment on investments, which is excluded under non-GAAP measures; (ii) a $28.5 million loss on change in fair value of the Company's option liability related to E-House, which is excluded under non-GAAP measures; and (iii) a $26.2 million interest and other income. Non-operating income in 2015 mainly included (i) a $22.4 million interest and other income; and (ii) an $11.3 million net gain on sale of and impairment on investments, which is excluded under non-GAAP measures.

      Net income attributable to SINA in 2016 was $225.1 million, compared to $25.7 million in 2015. Diluted net income per share attributable to SINA in 2016 was $3.01, compared to $0.40 in 2015. Non-GAAP net income attributable to SINA in 2016 was $109.1 million, compared to $56.2 million in 2015. Non-GAAP diluted net income per share attributable to SINA in 2016 was $1.44, compared to $0.89 for 2015.

      For the fiscal year of 2016, net cash provided by operating activities was $443.6 million, capital expenditures totaled $36.7 million, and depreciation and amortization expenses amounted to $28.5 million.

      Other Developments

      Repayment of Convertible Senior Notes

      In November 2013, SINA issued $800 million principal amount of 5-year convertible senior notes. Based on terms of the indenture, on December 1, 2016, portion of the convertible notes holders exercised their put option right to require us to redeem their notes at a price equal to the principal amount of the notes that they hold plus accrued and unpaid interest to the redemption date. We paid approximately $646.9 million of the convertible note principle amount to repurchase such notes.  Following the partial repayment of the debt, the remaining $153.1 million of convertible senior notes were outstanding on December 31, 2016, which has a maturity date of December 1, 2018.

      Disposal of Shares in E-House Holdings Ltd. and Investment in Leju Holdings Limited

      Pursuant to a shareholders agreement dated August 12, 2016 by and among SINA, E-House Holdings Ltd. ("Parent") and certain other shareholders of E-House, Parent exercised an option right in December 2016 to repurchase all of the equity interest SINA held. As a result, we disposed of our beneficial ownership in E-House on December 30, 2016 for a combination of 40,651,187 ordinary shares of Leju Holdings Limited ("Leju"), representing 30% of the then total outstanding ordinary shares of Leju, and approximately $129 million cash consideration. Immediately following the disposal, we became a principal shareholder of Leju, holding approximately 31.1% of the total outstanding ordinary shares of Leju, and recorded the investment under equity-method accounting.

      Business Outlook

      For the year 2017, SINA estimates that its non-GAAP net revenues are between RMB 9 billion and RMB 10 billion, or US$ 1.30 billion and US$ 1.44 billion assume US dollar and RMB exchange rate of 6.9448, which was the closing rate on December 31, 2016. Such revenue forecast excludes the recognition of $10.4 million in deferred license revenues from Leju, a subsidiary of E-House. This forecast reflects SINA's current and preliminary view, which is subject to change.

      Non-GAAP Measures

      This release contains the following non-GAAP financial measures: non-GAAP net revenues, non-GAAP non-advertising revenues, non-GAAP advertising and non-advertising gross margin, non-GAAP operating expenses, non-GAAP income (loss) from operations, non-GAAP net income (loss) attributable to SINA and non-GAAP diluted net income (loss) per share attributable to SINA. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company's financial performance prepared in accordance with U.S. GAAP. The Company's non-GAAP financial measures may be defined differently than similar terms used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures.  

      The Company's non-GAAP financial measures exclude recognition of deferred revenues in relation to the equity investment in E-House, stock-based compensation, amortization of intangible assets, adjustment for non-GAAP to GAAP reconciling items on the share of equity method investments, gain/loss on sale of investment/business, deemed disposal and impairment on investment, impairment on goodwill and acquired intangibles, change in fair value in option liability, amortization of convertible debt issuance cost, income tax effects of above non-GAAP to GAAP reconciling items and adjustments for non-GAAP to GAAP reconciling items for the income (loss) attributable to non-controlling interests. The Company's management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company's ongoing business operations in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company's current financial results with the Company's past financial results in a consistent manner, and (ii) in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gain/loss and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

      Use of non-GAAP financial measures has limitations. The Company's non-GAAP financial measures do not include all income and expense items that affect the Company's operations.  They may not be comparable to non-GAAP financial measures used by other companies. Management compensates for these limitations by also considering the Company's financial results prepared in accordance with U.S. GAAP. Reconciliations of the Company's non-GAAP measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."

      Conference Call

      SINA will host a conference call from 9:10 p.m. – 9:50 p.m. Eastern Time on February 22, 2017 (or 10:10 a.m. – 10:50 a.m. Beijing Time on February 23, 2017) to present an overview of the Company's financial performance and business operations. A live webcast of the call will be available through the Company's corporate website at http://corp.sina.com.cn. The conference call can be accessed as follows:

      US:

      +1 845 675 0438

      Hong Kong:

      +852 3018 6776

      China:

      400 120 0654

      International:

      +65 6713 5440

      Passcode for all regions:

      72564850

      A replay of the conference call will be available through morning Eastern Time March 2, 2017. The dial-in number is +61 2 9003 4211. The passcode for the replay is 72564850.

      About SINA

      We are a leading online media company serving China and the global Chinese communities. Our digital media network of SINA.com (portal), SINA.cn (mobile portal), SINA Mobile Apps and Weibo.com (social media) enables Internet users to access professional media and user generated content in multi-media formats from personal computers and mobile devices and share their interests with friends and acquaintances.

      SINA.com offers distinct and targeted professional content on each of its region-specific websites and a full range of complementary offerings. SINA.cn and SINA Mobile Apps provide news information, professional and entertainment content from SINA.com customized for mobile users in WAP (mobile browser) and mobile application format. Weibo is a leading social media platform for people to create, distribute and discover Chinese-language content. Based on an open platform architecture, Weibo allows users to create and post feeds and attach multi-media content, as well as access a wide range of organically and third-party developed applications, such as online games.

      Through these properties and other product lines, we offer an array of online media and social media services to our users to create a rich canvas for businesses and advertisers to effectively connect and engage with their targeted audiences.

      Safe Harbor Statement

      This press release contains forward-looking statements that relate to, among other things, SINA's expected financial performance and SINA's strategic and operational plans (as described, without limitation, in quotations from management in this press release). SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. SINA assumes no obligation to update the forward-looking statements in this press release and elsewhere. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to failure to meet internal or external expectations of future performance given the rapidly evolving markets; condition of the global financial and credit market; the uncertain regulatory landscape in China; fluctuations in the Company's quarterly operating results; the Company's reliance on online advertising sales and value-added services for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products, including portal, Weibo and MVAS products; failure to enter and develop the small and medium enterprise market by the Company or through cooperation with other parties, such as Alibaba; failure to successfully integrate acquired businesses; risks associated with the Company's investments, including equity pick-up and impairment; and failure to compete successfully against new entrants and established industry competitors. Further information regarding these and other risks is included in SINA's annual report on Form 20-F for the year ended December 31, 2015 and other filings with the Securities and Exchange Commission.

      Contact:

      Investor Relations
      SINA Corporation
      Phone: 8610-5898 3336
      Email: [email protected]

      SINA CORPORATION

      UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

      (U.S. Dollars in thousands, except per share data)












      Three months ended


      Year ended


      December 31,


      September 30,


      December 31,


      2016


      2015


      2016


      2016


      2015

      Net revenues:










          Advertising

      $              269,556


      $                 223,159


      $               233,633


      $               871,187


      $               743,229

          Non-advertising

      43,868


      33,031


      41,242


      159,749


      137,440


      313,424


      256,190


      274,875


      1,030,936


      880,669

      Cost of revenues *:










          Advertising  

      75,578


      77,787


      71,194


      288,044


      280,455

          Non-advertising

      18,980


      11,267


      19,133


      66,652


      54,925


      94,558


      89,054


      90,327


      354,696


      335,380

      Gross profit

      218,866


      167,136


      184,548


      676,240


      545,289











      Operating expenses:










          Sales and marketing *

      74,295


      62,851


      64,176


      247,068


      230,428

          Product development *

      54,538


      51,953


      55,674


      216,228


      209,771

          General and administrative *

      25,166


      22,745


      28,366


      99,474


      92,868

          Goodwill and acquired intangibles impairment

      40,194


      -


      -


      40,194


      -


      194,193


      137,549


      148,216


      602,964


      533,067

      Income from operations

      24,673


      29,587


      36,332


      73,276


      12,222











      Non-operating income (loss):










         Earning (Loss) from equity method investments, net

      (546)


      (798)


      5,534


      (11,766)


      218

         Gain on sale of investments/business and impairment on investments, net

      48,603


      (5,570)


      133,505


      245,260


      11,311

         Fair value change in option liability

      (25,803)


      -


      (2,653)


      (28,456)


      -

         Interest and other income, net

      6,594


      4,262


      6,703


      26,213


      22,392


      28,848


      (2,106)


      143,089


      231,251


      33,921











      Income before income taxes

      53,521


      27,481


      179,421


      304,527


      46,143

      Income tax expenses 

      (5,438)


      (5,627)


      (19,050)


      (27,219)


      (10,420)











      Net income

      48,083


      21,854


      160,371


      277,308


      35,723

         Less: Net income attributable to non-controlling interests

      28,161


      7,301


      13,853


      52,221


      10,045











      Net income attributable to SINA

      $                 19,922


      $                   14,553


      $               146,518


      $               225,087


      $                  25,678





















      Basic net income per share attributable to SINA

      $                     0.28


      $                        0.22


      $                      2.08


      $                      3.20


      $                      0.43

      Diluted net income per share attributable to SINA **

      $                     0.27


      $                        0.21


      $                      1.90


      $                      3.01


      $                      0.40











      Shares used in computing basic










         net income per share attributable to SINA

      70,981


      65,272


      70,420


      70,301


      60,237

      Shares used in computing diluted










         net income per share attributable to SINA

      72,299


      65,927


      78,303


      77,511


      60,648





















      * Stock-based compensation in each category:










          Cost of revenues - advertising

      $                   2,021


      $                      1,141


      $                    2,380


      $                    7,742


      $                    5,272

          Sales and marketing

      4,559


      2,456


      4,791


      15,496


      10,793

          Product development

      5,018


      3,371


      7,261


      20,793


      14,234

          General and administrative

      7,868


      5,881


      7,853


      29,797


      25,840











      ** Net income attributable to SINA is adjusted for diluted shares issued by our subsidiary and equity method investments.

      SINA CORPORATION

      UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

      (U.S. Dollars in thousands)









      December 31,



      December 31,



      2016



      2015


      Assets


      Current assets:






      Cash and cash equivalents

      $             1,407,625



      $                763,439


      Short-term investments

      389,440



      1,446,414


      Restricted cash

      241,306



      140,652


      Accounts receivable, net

      210,328



      228,732


      Prepaid expenses and other current assets *

      407,373



      135,416


            Subtotal

      2,656,072



      2,714,653







      Property and equipment, net

      241,680



      47,495

      Goodwill and intangible assets, net

      12,108



      61,954

      Long-term investments

      1,318,207



      1,212,640

      Other assets

      56,807



      320,205

      Total assets

      $             4,284,874



      $             4,356,947








      Liabilities and Shareholders' Equity


      Current liabilities:






      Accounts payable **

      $                108,381



      $                  81,351


      Amount due to customers

      241,306



      140,652


      Accrued liabilities **

      452,751



      265,490


      Short-term loan

      33,152



      -


      Convertible debt *

      -



      795,108


      Deferred revenues

      95,566



      79,528


      Income taxes payable

      40,127



      16,426


           Subtotal

      971,283



      1,378,555







      Convertible debt *

      153,092



      -

      Long-term deferred revenues

      65,188



      76,003

      Other long-term liabilities

      4,332



      25,721


           Total liabilities

      1,193,895



      1,480,279







      Shareholders' equity






      SINA shareholders' equity

      2,679,590



      2,565,272


      Non-controlling interests

      411,389



      311,396


           Total shareholders' equity 

      3,090,979



      2,876,668







      Total liabilities and shareholders' equity

      $             4,284,874



      $             4,356,947







      * Effectively January 2016, ASU 2015-3 issued by FASB requires entities to present the issuance costs of debt in the balance sheet as a direct deduction from the related debt rather than assets. Accordingly, the Company retrospectively reclassified $4.9 million of issuance cost of debt from prepaid expenses and other current assets into convertible debt as of December 31, 2015. On December 1, 2016, the Company repurchased $646.9 million principle amount of convertible debt upon the exercise of put option by the debt holders and the remaining $153.1 million of convertible debts were outstanding at December 31, 2016, which has a maturity date of December 1, 2018.







      ** Commencing on January 1, 2016, in order to enhance comparability with industry peers, payables that have been invoiced or formally agreed with the suppliers were recorded in accounts payable. To conform to current period presentations, the relevant amounts in prior periods have been reclassified from accrued liabilities accordingly. Such reclassification amounted to $77.8 million as of  December 31, 2015.

      SINA CORPORATION

      UNAUDITED ADDITIONAL INFORMATION

      (U.S. Dollars in thousands)












      Three months ended


      Year ended


      December 31,


      September 30,


      December 31,


      2016


      2015


      2016


      2016


      2015











      Net revenues










      Portal:










          Portal Advertising

      $                  81,820


      $                  93,632


      $                  79,855


      $               304,090


      $               340,814

          Other

      18,990


      13,533


      21,058


      74,931


      61,964

               Subtotal

      100,810


      107,165


      100,913


      379,021


      402,778











      Weibo:










              Advertising and marketing

      187,870


      129,527


      156,693


      570,982


      402,415

              Weibo VAS

      24,878


      19,498


      20,184


      84,818


      75,476

              Subtotal

      212,748


      149,025


      176,877


      655,800


      477,891











      Elimination

      (134)


      -


      (2,915)


      (3,885)


      -


      $               313,424


      $               256,190


      $               274,875


      $            1,030,936


      $               880,669











      Cost of revenues










      Portal:










          Portal Advertising

      $                  31,315


      $                  40,601


      $                  32,540


      $               136,196


      $               157,862

          Other

      13,864


      6,348


      13,458


      47,555


      35,558

               Subtotal

      45,179


      46,949


      45,998


      183,751


      193,420











      Weibo

      49,454


      42,105


      44,494


      171,231


      141,960











      Elimination

      (75)


      -


      (165)


      (286)


      -


      $                  94,558


      $                  89,054


      $                  90,327


      $               354,696


      $               335,380











      Gross margin










              Portal

      55%


      56%


      54%


      52%


      52%

              Weibo

      77%


      72%


      75%


      74%


      70%


      70%


      65%


      67%


      66%


      62%

      SINA CORPORATION

      UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS

      (U.S. Dollars in thousands, except per share data)






































      Three months ended


      December 31, 2016


      December 31, 2015


      September 30, 2016






      Non-GAAP






      Non-GAAP






      Non-GAAP


      Actual


      Adjustments


      Results


      Actual


      Adjustments


      Results


      Actual


      Adjustments


      Results



















      Advertising revenues

      $    269,556




      $    269,556


      $     223,159




      $    223,159


      $    233,633




      $    233,633

      Non-advertising revenues

      43,868


      (2,609)

       (a) 

      41,259


      33,031


      (2,609)

       (a) 

      30,422


      41,242


      (2,609)

       (a) 

      38,633

      Net revenues

      $    313,424


      $              (2,609)


      $    310,815


      $     256,190


      $              (2,609)


      $    253,581


      $    274,875


      $              (2,609)


      $    272,266






















      (2,609)

       (a) 





      (2,609)

       (a) 





      (2,609)

       (a) 





      2,021

       (b) 





      1,141

       (b) 





      2,380

       (b) 


      Gross profit

      $    218,866


      $                 (588)


      $    218,278


      $     167,136


      $              (1,468)


      $    165,668


      $    184,548


      $                 (229)


      $    184,319






















      (17,445)

       (b) 

















      (399)

       (c) 





      (11,708)

       (b) 





      (19,905)

       (b) 





      (40,194)

       (d) 





      (873)

       (c) 





      (457)

       (c) 


      Operating expenses

      $    194,193


      $           (58,038)


      $    136,155


      $     137,549


      $           (12,581)


      $    124,968


      $    148,216


      $           (20,362)


      $    127,854






















      (2,609)

       (a) 

















      19,466

       (b) 





      (2,609)

       (a) 





      (2,609)

       (a) 





      399

       (c) 





      12,849

       (b) 





      22,285

       (b) 





      40,194

       (d) 





      873

       (c) 





      457

       (c) 


      Income from operations

      $      24,673


      $             57,450


      $      82,123


      $        29,587


      $             11,113


      $      40,700


      $      36,332


      $             20,133


      $      56,465






















      (2,609)

       (a) 

















      19,466

       (b) 











      (2,609)

       (a) 





      399

       (c) 





      (2,609)

       (a) 





      22,285

       (b) 





      40,194

       (d) 





      12,849

       (b) 





      457

       (c) 





      3,243

       (e) 





      873

       (c) 





      2,032

       (e) 





      (48,603)

       (f) 





      (719)

       (e) 





      (133,505)

      (f)





      25,803

      (g)





      5,570

       (f) 





      2,653

       (g) 





      (9,302)

      (h)





      (6,592)

       (h) 





      (10,650)

       (h) 





      699

       (i) 





      1,089

       (i) 





      1,398

       (i) 





      (964)

       (j) 





      (202)

       (j) 





      15,133

       (j) 


      Net income attributable to SINA

      $      19,922


      $             28,326


      $      48,248


      $        14,553


      $             10,259


      $      24,812


      $    146,518


      $         (102,806)


      $      43,712





































      Diluted net income per share attributable to SINA *

      $           0.27




      $           0.63


      $            0.21




      $           0.35


      $           1.90




      $           0.56

      Shares used in computing diluted


















         net income per share attributable to SINA

      72,299


      5,022

      (k)

      77,321


      65,927


      6,468

       (k) 

      72,395


      78,303


      -


      78,303





































      Gross margin - advertising

      72%


      1%


      73%


      65%


      1%


      66%


      70%


      1%


      71%

      Gross margin - non-advertising

      57%


      -3%


      54%


      66%


      -3%


      63%


      54%


      -4%


      50%






































       Year ended 








      December 31, 2016


      December 31, 2015












      Non-GAAP






      Non-GAAP








      Actual


      Adjustments


      Results


      Actual


      Adjustments


      Results

























      Advertising revenues

      $    871,187




      $    871,187


      $     743,229




      $    743,229







      Non-advertising revenues

      159,749


      (10,436)

       (a) 

      149,313


      137,440


      (10,436)

       (a) 

      127,004







      Net revenues

      $1,030,936


      $           (10,436)


      $1,020,500


      $     880,669


      $           (10,436)


      $    870,233




























      (10,436)

       (a) 





      (10,436)

       (a) 











      7,742

       (b) 





      5,272

       (b) 








      Gross profit

      $    676,240


      $              (2,694)


      $    673,546


      $     545,289


      $              (5,164)


      $    540,125




























      (66,086)

       (b) 

















      (1,874)

       (c) 





      (50,867)

       (b) 











      (40,194)

       (d) 





      (3,564)

       (c) 








      Operating expenses

      $    602,964


      $         (108,154)


      $    494,810


      $     533,067


      $           (54,431)


      $    478,636




























      (10,436)

       (a) 

















      73,828

       (b) 





      (10,436)

       (a) 











      1,874

       (c) 





      56,139

       (b) 











      40,194

       (d) 





      3,564

       (c) 








      Income from operations

      $      73,276


      $           105,460


      $    178,736


      $        12,222


      $             49,267


      $      61,489




























      (10,436)

       (a) 

















      73,828

       (b) 

















      1,874

       (c) 





      (10,436)

       (a) 











      40,194

       (d) 





      56,139

       (b) 











      7,221

      (e)





      3,564

       (c) 











      (245,260)

       (f) 





      5,332

       (e) 











      28,456

       (g) 





      (11,311)

       (f) 











      (30,117)

       (h) 





      (16,321)

       (h) 











      4,266

       (i) 





      4,393

       (i) 











      13,944

       (j) 





      (825)

       (j) 








      Net income attributable to SINA

      $    225,087


      $         (116,030)


      $    109,057


      $        25,678


      $             30,535


      $      56,213











































      Diluted net income per share attributable to SINA *

      $           3.01




      $           1.44


      $            0.40




      $           0.89







      Shares used in computing diluted


















         net income per share attributable to SINA

      77,511


      -


      77,511


      60,648


      -


      60,648











































      Gross margin - advertising

      67%


      1%


      68%


      62%


      1%


      63%







      Gross margin - non-advertising

      58%


      -3%


      55%


      60%


      -3%


      57%











































      (a)  To exclude the recognition of deferred revenue related to the license agreements granted to E-House.

      (b)  To exclude stock-based compensation.

      (c)  To adjust amortization of intangible assets.

      (d) To exclude goodwill and acquired intangibles impairment

      (e)  To exclude the Non-GAAP to GAAP reconciling items on the share of equity method investments, net of share of amortization of intangibles not on their books.

      (f)  To exclude (gain) loss on sale of investments/business, (gain) loss on deemed disposal and impairment on investments, net.

      (g)  To exclude the change in fair value of option liability.

      (h)  To exclude Non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests.

      (i)  To exclude the amortization of convertible debt issuance cost.

      (j)  To exclude the provision (benefit) for income tax related to item (c),(d) and (f). Other non-GAAP to GAAP reconciling items have no income tax effect.**

      (k)  To adjust the number of shares for dilution resulted from convertible debt and unvested equity granted.



















      *  Net income (loss) attributable to SINA is adjusted for diluted shares issued by our subsidiary and equity method investments.

      ** Most of the reconciliation items were recorded in entities in tax free jurisdictions hence no income tax implications. For impairment on investments, full valuation allowances were made due to as the Company does not expect they can be realized in the foreseeable future. 



















      UNAUDITED RECONCILIATION OF SINA'S SHARE OF EQUITY INVESTMENTS' NON-GAAP TO GAAP RESULTS*




















      Three months ended


      December 31, 2016


      December 31, 2015


      September 30, 2016


      Actual


      Adjustments


      Non-GAAP Results


      Actual


      Adjustments


      Non-GAAP Results


      Actual


      Adjustments


      Non-GAAP Results



















      To exclude stock-based compensation



      $               3,421






      $               1,480






      $               1,409



      To exclude amortization of intangible 


















        assets resulting from business acquisitions



      1,213






      608






      618



      To exclude (gain)loss on disposal and impairment on investments



      89






      (4,752)






      (12)



      To exclude (gain)loss resulting from the fair value 


















        changes in investments



      (1,340)






      1,836






      41



      To exclude tax impacts related 


















        to amortization of intangible assets



      (275)






      (186)






      (179)



      Earning (Loss) from equity method investments, net

      $          (411)


      $               3,108


      $        2,697


      $            (503)


      $              (1,014)


      $       (1,517)


      $        5,689


      $               1,877


      $        7,566

      Share of amortization of equity investments' 


















        intangibles not on their books

      (166)


      166


      -


      (393)


      393


      -


      (173)


      173


      -

      Share of tax impacts related to amortization of 


















        equity investments' intangibles not on their books

      31


      (31)


      -


      98


      (98)


      -


      18


      (18)


      -


      $          (546)


      $               3,243


      $        2,697


      $            (798)


      $                 (719)


      $       (1,517)


      $        5,534


      $               2,032


      $        7,566






































       Year ended 








      December 31, 2016


      December 31, 2015












      Non-GAAP






      Non-GAAP








      Actual


      Adjustments


      Results


      Actual


      Adjustments


      Results

























      To exclude stock-based compensation



      $               7,741






      $               5,876









      To exclude amortization of intangible 


















        assets resulting from business acquisitions



      3,209






      2,344









      To exclude gain on disposal and impairment on investments



      (1,470)






      (4,752)









      To exclude (gain) loss resulting from the fair value


















        changes in investments



      (2,189)






      1,163









      To exclude tax impacts related 


















        to amortization of intangible assets



      (821)






      (483)









      Earning (Loss) from equity method investments, net

      $    (11,015)


      $               6,470


      $       (4,545)


      $          1,402


      $               4,148


      $        5,550







      Share of amortization of equity investments' 


















        intangibles not on their books

      (954)


      954


      -


      (1,579)


      1,579


      -







      Share of tax impacts related to amortization of 


















        equity investments' intangibles not on their books

      203


      (203)


      -


      395


      (395)


      -








      $    (11,766)


      $               7,221


      $       (4,545)


      $             218


      $               5,332


      $        5,550











































      * Earning (Loss) from equity method investments is recorded one quarter in arrears.

      SOURCE SINA Corporation

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