SinfulColors® Launches Color Cosmetics Collection
Vanessa Hudgens to Serve as Global Color Collaborator
NEW YORK, Nov. 16, 2017 /PRNewswire/ -- Today, SinfulColors® – the color brand recognized for quality, innovation, and on trend, expansive color offerings – announces a major expansion: the launch of an extensive range of color cosmetics. The brand also announced today that Vanessa Hudgens, globally acclaimed actress and singer, will join SinfulColors as their Global Color Collaborator.
The SinfulColors first-ever color cosmetics collection provides beauty enthusiasts with products in unexpected on-trend shades and formats that allow anyone to express themselves without limits. The collection is meant to inspire self-expression so that beauty lovers can create looks as unique as they are.
"For years, SinfulColors fans have been requesting a full color collection, encouraging the brand to bring their trend expertise and obsession for bold, vibrant colors and innovative formats into the color cosmetics category. We're thrilled to finally share this with our fans, as well as introduce SinfulColors to new fans through this category expansion," says Fabian Urquijo, Senior Vice President Marketing, Revlon Portfolio Brands, including SinfulColors.
SinfulColors will be offering a preview of the collection exclusively through Amazon.com starting November 16th. This preview collection will feature an 18-piece iridescent face and eye collection, with the hottest trends and shades that you would expect from SinfulColors. Included in the collection will be: Diva Lash Color Mascara™, a mascara in daring colors, Bold Brow Intense Effects, unexpected bold colors for brows, Shady Babe™ Duo Cream Shadow, a dual-ended metallic eye shadow, as well as Stop & Stare™ Gel Eyeliner and Face Forward™ Allover Highlighter Stick. The products in the preview collection will be available on Amazon.com, and will begin their in-store and online retailer roll-out in January 2018. By early next year, SinfulColors will introduce over 100 new color cosmetic products in eye, face and lip.
SinfulColor fans will also begin seeing California-born, Vanessa Hudgens' engagement begin on November 16th. As the brand's Global Color Collaborator, Vanessa will be starring in the brand's beauty campaigns, as well as developing trend collections under the SinfulColors name. Her first collection will launch in 2018.
"Vanessa epitomizes the SinfulColors beauty lover: expressive, a risk-taker, creative and inclusive. She inspires her millions of fans and followers to try hot trends, making her the perfect partner for this all new cosmetics line," comments Siobhan McCarthy, Senior Director of Marketing, SinfulColors.
Just in time for holiday shopping, and in celebration of Vanessa's birthday, SinfulColors and Vanessa will offer a specially curated Birthday Bundle, available exclusively on Amazon.com starting December 14th. The Birthday Bundle will contain Diva Lash Color Mascara, Bold Brow Intense Effects, Stop & Stare Gel Eyeliner and Shady Babe Cream Eye Shadow.
For nearly 25 years, SinfulColors® has reigned supreme as a color and effect authority and top choice for beauty lovers who want vibrant color as a means of self-expression. SinfulColors is the brand for those who want to break the rules and color outside the lines in outrageous, innovative, on trend & eye catching color.
"I was already a fan of the SinfulColors nail color brand, so to become their Global Color Collaborator, launching the first-ever SinfulColors cosmetics collection, is an honor," said Vanessa Hudgens, SinfulColors Global Color Collaborator. "The products are so unexpected, and not like anything I have seen before. This is a collection I can't wait to share with my friends and fans."
The SinfulColors® Preview Collection will be available November 16th exclusively on Amazon.com (https://www.amazon.com/stores/page/4F54A01D-01CC-405D-84D2-B96740C60D89), and in-store and online January 2018 at select retailers (Walmart, CVS and Rite Aid). The specially curated Birthday Bundle will launch December 14th on Amazon.com. Through early 2018 over 100 new cosmetic products will be available. A full list of retailers is available on the SinfulColors® website, http://www.sinfulcolors.com. Retail prices start at $3.99.
Follow SinfulColors® on social media for brand news and updates on this exciting collaboration. #SCVanessa Twitter: @SinfulColors_NP; Instagram: @SinfulColors_Official; Facebook: /SinfulColors; Youtube.Com/C/Sinfulcolorswatch.
For additional information:
Brooke Hilton
Vice President / dna Public Relations
914.925.2300/[email protected]
SOURCE SinfulColors
Share this article