Singapore Airlines extends distribution agreement with Sabre

Sabre to increase marketing campaigns for airline

Feb 12, 2013, 09:30 ET from Sabre Travel Network

SINGAPORE, Feb. 12, 2013 /PRNewswire/ -- Singapore Airlines has renewed its full-content distribution agreement with Sabre Travel Network, meaning all Sabre-connected travel agents will continue to have access to all Singapore Airlines' fares, schedules and inventory.


"Sabre is very pleased to extend our distribution agreement with Singapore Airlines and to further strengthen our existing strong and long-term relationship. We look forward to implementing this new distribution agreement, which will support Singapore Airlines strategies and its position as a premier full-service airline," said Hans Belle, vice president and general manager, Asia Pacific, Sabre Travel Network.

With this agreement, Sabre will also support Singapore Airlines' growth through increased global distribution system (GDS) media marketing by building awareness through promotions and campaigns via the Sabre GDS.

About Sabre Travel Network

Sabre Travel Network® provides technology to the travel industry. It operates the world's largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system (GDS). Its innovative technology connects 350,000 travel agents to more than 400 airlines, 100,000 hotels, 25 car rental brands, 50 rail providers, 13 cruise lines and other global travel suppliers. More than $100 billion of travel is purchased through this channel annually.

Sabre Travel Network is part of Sabre Holdings®, a global travel technology company serving the world's largest industry- travel and tourism. For more information please visit:

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SOURCE Sabre Travel Network