Singapore Economic Development Board (EDB) Appoints R3 as Long-Term Global Agency Management Consultant

Aug 18, 2015, 08:50 ET from R3 Worldwide

SINGAPORE, Aug. 18, 2015 /PRNewswire/ -- Global marketing consulting firm, R3, has been appointed as the agency management consultant for the Singapore Economic Development Board following a tender posted earlier last month.

EDB was looking for a long-term partner that could add value to their marketing and agency partnerships with a proven track record, passion and innovative approach to help create a dynamic and forward looking marketing model.

The contract is for 4+2 years starting from August of 2015 and covers key agency tender management for appointment from April 2016 onwards, as well as ongoing agency performance management -- including inter-agency collaboration, process and fee reconciliation, and fee review and benchmarking.

"EDB's exceptional commitment to future planning and innovation is in line with R3's philosophy and values," says Goh, "and EDB has embraced and embedded best practice models faster than most MNCs we consult to, so we are excited about 6 more years of pushing the boundaries."

The contract covers global relationships in diverse markets, such as Singapore, Germany, Japan, and North America, with local support.

"It was crucial for EDB to find a long-term partner with proven global experience," said Myrna Poon, EDB's Executive Director of Marketing & Communications, "R3's extensive in-market expertise, impressive track record and outstanding client references made them the best choice for us, as we embark on the next phase of our global marketing communications efforts."

About R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with nine of the world's top twenty marketers including Coca-Cola, Unilever, AB InBev, MasterCard, Mercedes Benz, Johnson & Johnson, Samsung and Kimberly Clark

For more information, visit, or contact Erin Singleton at or +86-21-6212-2310

Photo -

SOURCE R3 Worldwide