Singer Michael Buble Teams up With Beringer Vineyards

NAPA, Calif., Sept. 7 /PRNewswire/ -- Beringer Vineyards today announced a significant partnership with multi-Grammy winning singer Michael Buble, establishing Beringer as the exclusive wine of the Canadian singer's highly successful "Crazy Love Tour" beginning November 2010.  The partnership will also include valuable offers and experiences for Buble fans at numerous retail, restaurant and concert venues and unique online components throughout the duration of the tour.

Beginning this Fall, Beringer will initiate a multi-platform marketing campaign highlighting their partnership through social media components including tweets and comments from Buble to his online fan club Bungalow-B, as well as valuable offers at numerous retailers. In addition, Beringer wine enthusiasts and Buble fans will find the opportunity to download previously unreleased music this holiday season wherever Beringer wine is sold.  The partnership will culminate in an exclusive VIP performance by the artist for select fans at Beringer Vineyards in Napa, California in the Summer of 2011.

"Michael Buble perfectly embodies the Beringer brand. We're a winery with a rich legacy and classic appeal, offering wines that are crafted for the modern palate," said Francesca Schuler, Chief Marketing Officer of Beringer Vineyards.  Buble commented, "I think Beringer and I are a great pairing.  They are a winery that mixes elegance and excitement in a way that is simpatico with my music.  I think my fans will appreciate the combination."

This November, Michael Buble is headed back out on the road with his sold out "Crazy Love Tour," which begins on November 23rd in Hershey, Pennsylvania.  His new single "Hollywood" was released on September 7th and the "Crazy Love Hollywood Edition" Deluxe CD will be available on October 25th, 2010.

About Beringer Vineyards

No winery more thoroughly embodies the timeless appeal and seductive flavor of Napa Valley than Beringer Vineyards, Napa's benchmark producer since its establishment in 1876. Now in its third century of crafting classic wines from Napa's finest appellations and vineyards, Beringer today is guided Chief Winemaker Laurie Hook, with the supportive collaboration of celebrated Winemaster Emeritus Ed Sbragia. Laurie crafts Napa Valley wines that speak eloquently of Beringer's rich heritage while offering cutting-edge quality and contemporary elegance. www.Beringer.com   

Michael  Buble Crazy Love Tour Dates 2010:

SOURCE Beringer Vineyards