Singing Machine Company Announces Launch of its Online Store.

FORT LAUDERDALE, Fla., Sept. 23, 2014 /PRNewswire/ -- The Singing Machine Company ("Singing Machine" or the "Company") (OTCQB: SMDM) announces today the launch of its new on-line store for Singing Machine products now available for purchase on http://www.singingmachine.com.

The new online Singing Machine Store comes in time for the 2014 holiday season and will allow consumers to purchase products directly from the Company, in addition to its traditional retail channels.  The online Singing Machine Store features the full complement of Singing Machine products, related product information and downloadable user guides, and helps facilitate troubleshooting and customer service issues with Singing Machine products.  The new Singing Machine site also includes the Singing Machine Cafe which the Company plans to develop as a karaoke and family entertainment blog and lifestyle site. The Cafe will provide a resource for customers to learn how to take advantage of Singing Machine products' numerous features such as downloading music, recording, enhancing and sharing karaoke performances, and in planning great karaoke themed parties.

Claudia Mathias, Marketing Manager for the Company, commented, "All retail trends support the finding that consumers increasingly prefer the convenience of researching and purchasing products online. We see our new online Singing Machine Store as a great way to serve those consumers that seek product choices and information that exceeds what is available through our regular retail channels."   Claudia added, "We're also excited to debut our new Singing Machine Cafe, which we plan to develop as a resource for our customers to throw their own great karaoke parties or learn how to take advantage of our products' numerous features. We expect our Singing Machine Cafe will serve as a resource to provide enriching content for newcomers and longtime karaoke fans."

About The Singing Machine 
Based in the US, Singing Machine® is the North American leader in consumer karaoke products.  We offer the industry's widest line of at-home karaoke entertainment products, which allow consumers to find a machine that suits their needs and skill level.  As the most recognized brand in karaoke, Singing Machine has over 32 years of history offering quality products that incorporate the latest technology for singing practice, music listening, entertainment and social sharing. The Singing Machine sells its products through major retailers in North America and also internationally.  For more information on Singing Machine, visit www.singingmachine.com.

Forward-Looking Statements
This press release contains forward‑looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Such forward‑looking statements are based on current expectations, estimates and projections about the Company's business based, in part, on assumptions made by management and include, but are not limited to statements about our financial statements for the fiscal year ended March 31, 2014.  You should review our risk factors in our SEC filings, which are incorporated herein by reference.  Such forward‑looking statements speak only as of the date on which they are made and the Company does not undertake any obligation to update any forward‑looking statement to reflect events or circumstances after the date of this release.

SOURCE The Singing Machine Company