Singola Consulting and Rise Interactive Partner to Streamline Health Care Marketing

CHICAGO, July 8, 2014 /PRNewswire/ -- Rise Interactive and Singola Consulting have announced a partnership, aligning them in their mission to help health care leaders navigate digital transformations and improve the patient experience.   Rise Interactive, a digital marketing agency specializing in digital media and advanced analytics and Singola Consulting, a strategic health care consulting firm, will be uniting their areas of expertise to help health care organizations improve efficiency and effectiveness in their business.

The partnership combines nearly 25 years of health care industry knowledge from Singola, leveraging the firm's experience helping organizations provide seamless care and service through workflow optimizations and improved patient fulfillment, with Rise's decade of expertise as a leading marketing and analytics provider for enterprise health care brands.

Singola President, A.J. Melaragno, has over 13 years of experience in the industry, the majority of which he spent at a large academic medical center in Chicago.  When asked about the partnership with Rise, Melaragno stated, "It's an exciting moment for both companies and for the clients that we're serving. The collaboration comes at a time when brands and providers are attempting to better understand their customers to provide improved patient experiences.  This partnership will allow us to help clients better integrate services like call center solutions with marketing activity to close the loop on the patient journey and provide health care leaders with a holistic view of their business."

Rise's reputation for its advanced reporting and analytics will play a critical role in improving and gaining insight into the patient experience. Howard Diamond, Vice President of Digital Strategy at Rise Interactive, personally brings over 15 years of digital marketing experience to the partnership, as well as a team of experts that oversee enterprise campaigns across multiple different industries, many of which are within the health care space. 

Diamond shared, "Our custom analytics are helping marketers get a better view of the patient, understand their lifetime value, and gain insight into how these patients are interacting with their health care provider throughout their experience.  Understanding these factors is not easy, but understanding what questions to ask, and creating the right data infrastructure to gain insight, will allow marketers to invest in the right channels, personalize messaging and brand engagement, and ultimately drive a better experience for the patient."

About Rise Interactive
Rise Interactive is a digital marketing agency that specializes in digital media and advanced analytics. The agency is a strategic partner that helps marketing leaders make smarter investment decisions grounded in data insights. A partial list of Rise's clients include: Miami Children's Hospital, Atkins, NorthShore University HealthSystem, Ulta, Cache, and Country Financial, among others. For more information, visit www.riseinteractive.com or follow the company on Twitter @riseinteractive.

About Singola
Singola Consulting is a strategic health care partner for Interactive Marketing, Contact Centers, Hospital Operations and Electronic Medical Record System implementations and optimization. The firm was founded with the single mission to assist health care organizations realize their investments in technology, employees, clinicians, and most importantly, their patients. Singola focuses on the development and optimization of areas that have the most opportunities for improvement in health care today.

Media Contact: Alexandra Taylor, [email protected], 312-888-2805

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SOURCE Rise Interactive