SiO Beauty Fortifies its Executive Line Up with New C-Suite Hire
Audrey Leibovich Joins Company as CEO
NEW YORK, Oct. 27, 2017 /PRNewswire/ -- SiO, the innovative luxury beauty company announced today a significant addition to its executive team with the appointment of retail and digital veteran, Audrey Leibovich. Audrey joins the core leadership group, which includes SiO Beauty Founder Gigi Howard and former Coty executive, President Lorrie King.
"We couldn't be more delighted to welcome Audrey as an essential addition to our leadership team. She will leverage her extensive understanding of digital sales, retention and remarketing to extend our steep growth trajectory," says Howard.
Leibovich has a proven track record in digital coming from Hudson's Bay Company, where she was VP of Digital Marketing. Prior to that, Leibovich was the head of CRM and Customer Loyalty at ShopBop. She is a graduate of Harvard Business School with a degree in economics from Yale University.
Recently SiO Beauty launched four new SKUs in the 3Q of 2017 – the SiO Facelift, the SiO Brow Lift, the SiO Necklift and the SiO Eye and Smile lift - all utilizing the company's game changing medical grade silicone to reverse and prevent wrinkle formation.
At SiO Beauty, Leibovich will also help expand sales into new marketing channels and explore global opportunities.
About SiO Beauty
SiO Beauty is a collection of innovative skin patches extending from "brow to bust." Manufactured in a "clean room" to assure purity, medical grade silicone has for decades been the protocol for the medical field for scar revision. It was the insight of founder Gigi Howard that the technology that smooths scars in hospitals would have similar transformative effect on wrinkles at home. After almost 4 years of in-lab development and multiple rounds of clinical trials, SiO was created as an effective, comfortable and affordable cure for wrinkles at a fraction of the hospital price. The SiO name is derived from the two elements that compose its silicone (S) and Oxygen (O). When linked, two atoms of Silicon and one atom of Oxygen create a fully breathable environment that locks in moisture and creates the ultimate wrinkle-smoothing climate that looks and feels like second skin. The material is clinically proven to restore hydration and enable the skin to regulate itself by normalizing protein and collagen production for optimal healing, ultimately restoring a more youthful and radiant, wrinkle-free appearance. For more information visit www.SiOBeauty.com and join @SiObeauty on Instagram, Facebook and Twitter.
SOURCE SiO
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