Sioux Natural Introduces Shug, a Low Calorie Natural Sweetener Tailored for Baking

SIOUX CITY, Iowa, Feb. 19, 2015 /PRNewswire/ -- Sioux Natural is introducing Shug, the world's first 100% plant-based, low calorie sugar-replacement that actually bakes and tastes just like sugar. With its revolutionary just-like-sugar performance, Shug unlocks the $10 billion dollar baked-goods, sugar-replacement market that, to date, no low-calorie substitute has been able to satisfy due to performance limitations. 

Low-calorie sugar substitutes have failed time and time again to meet customer satisfaction. Nowhere is this issue more obvious than in baked goods, where differences in weight, volume, baking qualities, and aftertaste leave consumers dissatisfied. Shug solves this. As the world's first one-for one sugar-replacement, it's not only great tasting but healthy and inexpensive.

Benefits to Commercial Manufacturers

• 1:1 volume and weight substitution + identical performance = a seamless transition from sugar (or HFCS) to Shug
• No allowances or reformulations necessary
• Versatile applications beyond baking
• Helps address obesity and diabetes epidemic in the US and beyond
• Supports trend toward natural sugar substitutes in foods and beverages
• Sustainable, low-processing, GRAS certified ingredients

Benefits to End Consumers

• Tastes just like sugar
• Zero calorie (based on 3g serving size)
• Safe for diabetics
• 100% naturally sourced
• Doesn't support cavities
• No preservatives
• No artificial ingredients
• Gluten free
• Non GMO
• Longer shelf life
• A prebiotic

Shug is a patent pending sugar-replacement. For more information on Shug, visit www.getshug.com.

About Sioux Natural, LLC
Sioux Natural is lead by Paula Persinger, an industry veteran who has developed many popular food product substitutes, including egg, meats, milk and grain. Paula's formulations have been used by and in Whole Foods Market®, Trader Joe's©, gardein™, Bell Flavors & Fragrances, Morning Star Farms®.

Media Contact: Paula Persinger: (712) - 239-1158, [email protected]

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SOURCE Sioux Natural, LLC