LONDON, Sept. 25, 2018 /PRNewswire/ -- Today, Virgin Atlantic announces its new partnership with Aviation American Gin, owned by actor and producer, Ryan Reynolds. As the exclusive UK airline partner, Virgin Atlantic will take the pioneering spirit of Aviation Gin to new heights, by serving it in Virgin Atlantic Clubhouses and offering its customers the opportunity to sip the award-winning gin on board at 35,000 feet.
To announce the new partnership, Sir Richard Branson and Ryan Reynolds sat down together to discuss what the collaboration means to both in a short video - https://youtu.be/651HH1OBHxI.
Speaking on the partnership, Sir Richard Branson, Virgin Group Founder, said: "I'm delighted Virgin Atlantic is working with Ryan and his team on this partnership. Aviation Gin was born out of a spirit of innovation, so serving it on board Virgin Atlantic flights seemed like the perfect combination."
"I've been a huge fan of Sir Richard Branson and Virgin for years. For Aviation to be chosen as the gin of choice for such an iconic and quintessentially British brand is a complete honor. We look forward to serving Virgin Atlantic guests for years to come and, on a personal note, Sir Richard has promised to teach me the difference between revenue and profit, so I am beyond excited."
To celebrate the partnership, a selection of lucky passengers on board Virgin Atlantic flights on the 30th September will get a special mixology experience hosted by bartenders from some of the world's best bars, from The Dead Rabbit in New York to Smugglers Cove in San Francisco.
Virgin Atlantic and Aviation Gin will also be bringing their partnership to this year's London Cocktail Week. From October 3rd – 7th, Virgin Atlantic will be trading its cockpits for cocktails with unique activations at the Old Truman Brewery. Guests can stop by for exclusive Aviation Gin cocktails from some of the world's best bars, including Employees Only's First Blush or Black Tail's Terminal A. For more information please visit www.virginatlantic.com
As part of the relationship, Sir Richard Branson and Ryan Reynolds will appear in co-branded digital content this Fall.
About Virgin Atlantic
Virgin Atlantic was founded by entrepreneur Sir Richard Branson 34 years ago with innovation and customer service at its core. Today Virgin Atlantic carries 5.5 million customers annually, and was recently named the UK's favourite long haul carrier by Skytrax, Best Transatlantic Airline at the British Travel Awards 2017 and one of the Top 5 Airlines in the World by Airline Ratings. Headquartered in London, Virgin Atlantic employs over 10,000 people worldwide and operates a fleet of 47 aircraft serving 25 destinations across four continents. Alongside joint venture partner Delta Air Lines they operate a leading transatlantic network - offering up to 38 flights per day between the UK and US with onward connections to over 200 US and international cities. In 2019 Virgin Atlantic will take delivery of their first Airbus A350-1000 aircraft - helping to transform the fleet into one of the quietest and most fuel efficient in the sky.
ABOUT AVIATION GIN
Aviation Gin, owned by actor and producer Ryan Reynolds, is the world's highest rated gin (97 points, Wine Enthusiast) and helped establish a new style of American gin - softer and smoother, with juniper in the background and citrus and floral notes in the front - resulting in more balanced cocktails. Created by a unique bartender / distiller partnership, Aviation is crafted in small batches in Portland, Oregon.
ABOUT DAVOS BRANDS
Davos Brands is a portfolio of award-winning craft spirits brands. With a focus on product innovation and integrity, the portfolio includes Aviation Gin, the world's highest rated gin; Astral Tequila, a Double Gold medal tequila made using heritage methods; Sombra Mezcal, a Double Gold medal Mezcal and a leader in sustainable production; and TYKU Sake, the #1 premium sake in the US.
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SOURCE Davos Brands