NEW YORK, July 25, 2012 /PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI) today announced the launch of Politics Powered by Twitter, a live, daily hour-long show covering politics as presented daily via Twitter, on SiriusXM P.O.T.U.S.—the 24/7 non-partisan channel dedicated to the "Politics of the United States."
Politics Powered by Twitter will launch July 30, marking the debut of a brand new radio format that reports to listeners exclusively what politics are being talked about on Twitter, including trends and Tweets from politicians, journalists and celebrities who have active voices on the key political issues, electoral races and breaking news. Specifically designed as a daily digest for SiriusXM listeners driving home from work, Politics Powered by Twitter will translate the vast "Twitter-verse" discussion of politics into a new form of talk radio.
Politics Powered by Twitter will be hosted by political news and internet veterans Lee Brenner and Slade Sohmer and will air live Monday – Friday from 6:00 - 7:00 pm ET beginning July 30 on SiriusXM P.O.T.U.S. (ch. 124) and online and via smartphones and other connected devices. Encore presentations will air nightly at 9:00 pm ET/6:00 pm PT.
SiriusXM listeners will also be invited to send Tweets to @politicsradio during the live program to be part of the conversation as it is happening, and to engage the show's special guests from the worlds of media and politics via Twitter.
"The 24-hour news cycle has transformed into a 140-character news cycle," said Dick Costolo, CEO, Twitter. "During the election season, Twitter is a place where news breaks, candidates connect with constituents, and discussions flourish. Politics Powered by Twitter on SiriusXM is a great way to dive deeper into real-time election news and continue the conversations that begin on Twitter."
"Twitter has provided experts, celebrities and people around the world the ability to react to, comment on and influence politics as never before. Our new radio show, Politics Powered by Twitter, captures that energy and excitement in a brand new radio format that will energize our audience," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "Politics Powered by Twitter is the latest innovation by SiriusXM to bring politics from every perspective to our more than twenty-two million subscribers across the country."
Brenner (@deepdishpol) and Sohmer (@sladehv) are Co-Founders of HyperVocal.com (@hypervocal), a next-generation media company that provides Generation Twitter a comprehensive look at the hyper-frenetic news cycle. Brenner previously co-founded FastFWD Group, a strategic communications firm dedicated to promoting web 2.0 and social media strategies. He is a former CNN senior producer and Political Director for MySpace. Sohmer is editor-in-chief of the HyperVocal Network.
Broadcasting live from Washington, D.C. and New York, SiriusXM P.O.T.U.S. tells the story of American politics daily with unbiased news programs, live coverage and unfiltered audio of major political events from inside and outside the Beltway. For more information, visit www.siriusxm.com/potus.
About Sirius XM Radio Sirius XM Radio Inc. is the world's largest radio broadcaster measured by revenue and has more than 22 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S., from retailers nationwide, and online at siriusxm.com. SiriusXM programming is also available through the SiriusXM Internet Radio App for Android, Apple, and BlackBerry smartphones and other connected devices. SiriusXM also holds a minority interest in SiriusXM Canada which has more than 2 million subscribers.
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