SITEJABBER LAUNCHES SMARTCUSTOMER, AN INNOVATIVE BRAND DISCOVERY PLATFORM FOR SHOPPERS

New Platform Provides an Unbiased Search Tool of 500+ Fashion Brands, Organized into Inclusive Categories

MENLO PARK, Calif., March 19, 2025 /PRNewswire/ -- The creators of Sitejabber, a brand review platform with more than 10 million consumer reviews, are proud to announce the launch of SmartCustomer, a pioneering new discovery platform designed to help shoppers effortlessly find brands that align with their style, values, and needs. At launch, SmartCustomer will focus solely on clothing brands. Its database, which is free to use for all consumers, currently features 500+ brands — from established fashion houses to emerging boutique labels— all thoroughly researched by the SmartCustomer team and categorized by intuitive filters meant to provide a transparent and inclusive shopping experience.

"In a digital world dominated by paid endorsements and ads, shoppers need a candid, straightforward way to find brands that genuinely match their needs," said Michael Lai, CEO and co-founder of Sitejabber and SmartCustomer. "We created SmartCustomer to provide a streamlined discovery experience that saves time and empowers consumers to make confident and informed purchase decisions."

A December 2024 survey conducted by Vox Media and The Verge found Google search engines and social platforms are rapidly losing perceived trust and authenticity amongst US adults. When respondents were asked their impression of Google Search results: 76% said that more than a quarter of Google Search shopping results appear to "be sponsored or promoted," and only 14% described these sponsored or promoted results as "very helpful." Furthermore, 42% said Google and other search engines are becoming less useful, and 66% said the quality of information is deteriorating, making it difficult to find reliable sources.

SmartCustomer is designed to address those challenges, specifically as a next-generation shopping resource that is intuitive and inclusive, connecting consumers with relevant brands. Shoppers can explore brands using 17 powerful yet user-friendly search filters, including size range, price range, average shipping time, specific styles, whether the brand carries specialty sizes like tall, petite, and maternity, and more. Each brand profile undergoes a thorough research process to ensure reliable, fact-based and unbiased information.

"Another added layer that we are very excited about is that SmartCustomer also allows an opportunity for smaller and emerging brands to reach relevant, qualified shoppers, regardless of the brand's marketing budget," adds Lai. "We have both the consumers' and brands' interests prioritized accordingly to ensure SmartCustomer will be a helpful tool for everyone involved."

SmartCustomer will continue to expand by introducing even more brands and filter categories, providing an ever-growing resource for shoppers. As the site evolves, new brands will also be able to create and manage their own Sitejabber pages with verified details, which will translate on to the SmartCustomer platform.

To explore the SmartCustomer platform, please visit: www.sitejabber.com/smartcustomer.

About SmartCustomer
SmartCustomer by Sitejabber is a discovery platform pioneering a smarter, more intuitive way to match discerning shoppers with brands. Setting the industry standard as the leading resource in brand discovery, SmartCustomer is shaping the future of shopping, starting with the fashion vertical. Using powerful yet user-friendly filters, SmartCustomer is an inclusive space that enables shoppers to find brands tailored to their own unique style, size, budget, values, and more, so that every customer can enjoy a more stress-free and time-saving shopping experience. SmartCustomer is a trustworthy and transparent discovery platform delivering fact-based, unbiased, and relevant information about brands. Shoppers are empowered to make confident, informed purchase decisions while they explore, discover and share their new favorite brands in one centralized platform. Discover with SmartCustomer at www.sitejabber.com/smartcustomer.

SOURCE Sitejabber