Sitel Work@Home Solutions™ to Support Premier Apparel Retailer

Global Customer Care Leader's Unique Human 2 Human Approach Continues Traction with Best-Known Brands

Mar 11, 2014, 09:00 ET from Sitel

NASHVILLE, Tenn., March 11 , 2014 /PRNewswire/ -- Sitel, a leading global customer care provider, today announced  a significant new contract with a premier clothing and accessories retailer. The client, a household name in apparel with more than 850 stores worldwide, will utilize Sitel Work@Home Solutions™ to provide outstanding customer experiences. Sitel will support the retailer with 150 new Sitel Work@Home Solutions™ team members, with the potential of growing significantly to support the holiday season ramp.

The retailer chose Sitel for its first-ever rollout of an at-home customer care strategy. Sitel Work@Home Solutions™ innovative Human 2 Human (H2H) approach will deploy passionate brand evangelists with deep customer care skills to handle customer interactions for the retailer. These subject-matter experts, working from home-based offices across diverse geographies, will be specifically aligned to meet customer needs.

Sitel's H2H approach to at-home customer care was a significant factor in the competitive win against another provider. In 2014, Sitel has already added a number of clients to its Sitel Work@Home Solutions™ roster, earning partnerships with well-known retailers, a consumer electronics giant and one of the nation's most popular coffeehouse chains.

"Sitel Work@Home Solutions™ unique ability to connect high brand affinity customers with passionate, like-minded agents continues to gain traction in the marketplace," said Senior Vice President and General Manager, Sitel Work@Home Solutions™, Felix A. Serrano. "Some of the most-recognized brand names are choosing Sitel Work@Home Solutions™ and the H2H approach to build and maintain critical relationships with their loyal customers."

About Sitel
As caring for customers becomes the differentiator that drives consumer spend, Sitel is advancing its position as a world leader in outsourced customer care innovation.   With over 30 years of industry experience, Sitel's 56,000 employees support clients with CRM contact center services that provide predictable and measurable Return on their Customer Investment by building customer loyalty, increasing sales and improving efficiency.  Sitel's global solutions include customer acquisition, customer care, technical support and social media programs.  Support operations span from home based agents to 110+ domestic, nearshore and offshore centers in 23 countries across North America, South America, Europe, Africa and Asia Pacific.  Sitel manages client programs on behalf of some of the best known brands in the world in 40 languages.  Sitel is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit

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