SIX FLAGS ENTERTAINMENT AND WALMART LAUNCH SUMMERTIME "WALMART FAMILY DAYS"

Walmart Shoppers Can Purchase Four-Ticket Six Flags Admission Package for Only $99 By shopping in stores on Wednesdays and Thursdays in June

Jun 14, 2010, 09:00 ET from Six Flags Entertainment Corporation

NEW YORK, June 14 /PRNewswire/ -- Six Flags Entertainment, the world's largest regional theme park company, and national retailer Wal-Mart Stores, Inc. (NYSE: WMT) announced today a joint initiative that will allow Walmart customers to purchase a four-ticket Six Flags admission package, plus savings on food and attractions for only $99.

Six Flags Entertainment and Walmart are saving families up to $120* on a whole day of fun by delivering valuable family entertainment at an affordable price.  Throughout the month of June, Walmart customers shopping on Wednesdays and Thursdays can use a weekly promotion code on their receipt to register to purchase a $99 "Walmart Family Days" package with four tickets to Six Flags on Wednesday, Thursday or Friday.  Customers enter the promotion code found on their Walmart receipt at www.sixflags.com/walmart in order to register and receive an email for package redemption.

"Both Walmart and Six Flags have a long tradition of providing value to their customers and this promotion offers a great opportunity for families to have a fun day with an eye on their budgets," said David McKillips, SVP, Corporate Alliances, Six Flags Media Networks, the media and sponsorship sales division of Six Flags Entertainment.  "We are also pleased to be part of a far-reaching campaign which brings together two family-friendly brands in time for the peak summer season."

Six Flags parks will also introduce "Walmart Wednesdays Rise & Ride" where "Walmart Family Days" ticket holders can enjoy an extra hour of early morning ride time on Wednesdays.  Plus, ticket holders will have access to other in-park savings on food and attractions.  

Additionally, this joint media and marketing initiative includes a place-based media campaign that takes advantage of Six Flags' national digital out-of-home (DOOH) network, along with in-park, in-store and online promotions.  This includes information about the benefits of "Walmart Family Days" as well as national Walmart branding spots that can be seen on Six Flags TV, Jumbotrons, In-Park Theater Network and Digital Menu Boards throughout Six Flags' parks, as well as online at sixflags.com.  In turn, Walmart will support the promotion in its stores as well as through in-market publicity and online.

*Savings value based on average cost of tickets and total savings on food and other activities.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT), or "Walmart," serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries.  With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide.  A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine's 2009 Most Admired Companies survey.  Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/Walmartnews.  Online merchandise sales are available at www.walmart.com and www.samsclub.com.

About Six Flags Media Networks

Six Flags Media Networks provides the advertising community with comprehensive, multi-platform media opportunities via its media touch points that go far and beyond that of traditional advertising.  For its local, regional and national advertising partners it offers: Six Flags Television Network, Six Flags Radio, Six Flags Print, Six Flags Outdoor, Six Flags Outdoor Spectacular, Six Flags Attraction Integration, Six Flags Experiential Marketing and Six Flags Online.  Six Flags Television Network is part of Six Flags' dedicated digital out-of-home division, launched this past April to provide advertisers with integrated marketing programs incorporating all digital assets and increased opportunities and new platforms to reach a captive and engaged audience of 25 million-plus guests who visit its 19 theme parks.  The company's collective digital assets will deliver nearly 100 million annual impressions, with approximately 20 million per month during the peak summer season — making it a leader in the digital-out-of-home advertising and entertainment space.  Six Flags Media Networks is a division of Six Flags Entertainment Corporation.

About Six Flags Entertainment Corporation

Six Flags Entertainment Corporation is a publicly-traded corporation headquartered in New York City and is the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada.

SOURCE Six Flags Entertainment Corporation



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