Six-Time #1 New York Times Bestselling Author Dr. Phil McGraw Releases First Book In Four Years, "Life Code: The New Rules For Winning In The Real World"

Nov 12, 2012, 06:00 ET from Dr. Phil

LOS ANGELES, Nov. 12, 2012 /PRNewswire/ -- It's time to learn how the world really works, not how you wish it worked, not how it should work, but how it really works.  If you've been doing everything "by the book," and your life still isn't where you want it be, you've been reading the wrong book. Life Code: The New Rules for Winning in the Real World (Bird Street Books), Dr. Phil McGraw's first book in four years, empowers readers to become the leaders of their own lives and, just as importantly, protect themselves and those they love. Along with its companion DVD, Beyond Life Code, this groundbreaking new book will be available on November 13th.

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"Life is a game – and you will either be a player or be the one played," explains Dr. Phil McGraw.  "Yesterday's rules and expectations about relationships, emotions and interacting just simply don't apply any more, not like they used to...and those who figure that out and adapt to the current world will have an incredible edge."  This book will create an urgent awareness within readers, and help them become street-smart and savvy. 

Life Code offers readers a rare glimpse inside the minds of "bad guys" we all have in our lives, in the form of a "Secret Playbook" that spells out exactly how the users, abusers and exploiters think and act. But it goes so much further, revealing the "Sweet Sixteen" powerful tools that the world's most successful people know and use on a daily basis to get, and keep, what they want.

Among other Life Code lessons, readers will learn to:

  • Accept that "life is a game" and decide whether they want to play or be played.
  • Identify the BAITERs (Backstabbers, Abusers, Imposters, Takers, Exploiters and/or Reckless people) through the "Evil 8" Identifiers.
  • Evaluate how well this full-contact sport known as life is being played, and learn the steps, traits and techniques necessary to win at everything – every day.
  • Recognize that much of life is a negotiation and learn to successfully negotiate across all areas: work, marriage and family.
  • Adopt a new "Life Code" by operating from a winner's playbook with the most competitive tactics – the "Sweet 16" – for winning in the real world.
  • Implement the new "Life Code" and learn how it not only applies to them, but also to their family, and their role as parents.

A companion DVD, Beyond Life Code, will also be available, in which Dr. Phil himself gives the reader an in-depth look into how the information within the pages of this book can be applied to everyday life, by way of example.

Life Code: The New Rules for Winning in The Real World (Bird Street Books) retails for $26.00 and will be available exclusively through  The unabridged audiobook is also available and is read by Dr. Phil himself.

Dr. Phillip C. McGraw, PH.D. is the host of America's number-one daytime talk show, Dr. Phil, and is perhaps the most well-known expert in the field of psychology and human functioning in the world. In his 16 years on television, and in 11 years on the Dr. Phil show, he has devoted his international platform to delivering commonsense information to individuals and families seeking to improve their lives by tackling such critical and timely subjects as bullying, drug abuse, domestic violence, depression child abuse and suicide.

Dr. Phil is the author of six #1 New York Times bestsellers, published in 39 languages with more than 30 million copies in print.  They include Life Strategies:  Doing What Works, Doing What Matters (1999), Relationship Rescue: A Seven-Step Strategy for Reconnecting With Your Partner (2000), Self Matters: Creating Your Life from the Inside Out (2001), The Ultimate Weight Solution:  The 7 Keys to Weight Loss Freedom (2003), Family First:  Your Step-by-Step Plan for Creating a Phenomenal Family (2004), Love Smart:  Find the One You Want – Fix the One You Got (2005) and Real Life: Preparing for the 7 Most Challenging Days of Your Life (2008). 

Bird Street Books, launched in May 2012, is an independent book publisher led by Jay McGraw.  Its consumer website,, features Bird Street Books-published works as well as thousands of titles across such categories as Health & Fitness, Family & Relationships, House & Home, Medical, Cooking & Gardening, Biography & Autobiography, and fiction and non-fiction Best Sellers.