TORONTO and SAN FRANCISCO, Aug. 28, 2012 /PRNewswire/ -- Influitive, a pioneer in customer advocate management and mobilization, announced today that Sizhao (Zao) Yang has joined its advisory board. Zao is the co-creator of Farmville (now Zynga) and is the founder/COO of Betterworks, a reward and recognition system for employees.
"Zao, along with the rest of our board of advisors, will help us take B2B advocate mobilization to the next level. We look at game mechanics as one of several core techniques for organizing advocates and motivating social behavior. We have built a powerful system of incentives that gets advocates excited to support the companies they love by offering the right social, emotional, and professional rewards," said Mark Organ, co-founder and CEO, Influitive.
"Zao is using his gaming experience to help us build the highest quality experience for advocates," continued Organ. "The social gaming thought process is becoming vital to B2B marketing and engagement. Zao is a prominent thinker in this area and his contributions will be instrumental in building the most sophisticated marketing platform available."
"Game-like thinking is transforming the way enterprises approach business challenges – particularly motivational and behavioral ones. The potential for aligning an individual's objectives in a game with a company's overarching business objectives is super-exciting. Influitive is taking existing best practices of consumer behavior from consumer internet companies and bringing them into B2B," said Zao Yang, Entrepreneur/Advisor. "What Influitive is doing is extraordinary and I look forward to being part of it. Advocate marketing is the wave of the future."
Continued Zao, "Organizations of all sizes will benefit from social gaming. It is a great way for organizations to interact with their advocates, while creating a sense of community and rewarding those that are active. Influitive's AdvocateHub enables organizations to interact with their advocates in a whole new way."
Zao becomes the newest member of Influitive's advisory board, which already includes such visionaries as:
Venture Partner, Emergence Capital Partners
CEO, Rapleaf and CEO of LiveRamp.
Entrepreneur and Executive
CIO and EVP Digital, Indigo Books & Music Inc
Influitive, based in Toronto and San Francisco, is changing the face of B2B marketing through its innovative AdvocateHub platform for advocate marketing. Today's buyers are leveraging knowledgeable peers at roughly twice the rate than they did even four years ago. Influitive's AdvocateHub lets marketers capture the enthusiasm of their best customers, followers, and evangelists, turning that into direct support through all stages of the buying cycle, from social media reviews and customer referrals to case studies and references.
Influitive's customers include some of most successful and fastest-growing business-to-business software firms in the world, who use their AdvocateHubs to massively shorten their customers' buying processes while maximizing win rates against competitors.