Ski Areas Encourage Kids to Get Out, Have Fun, and Get Healthy With Free Skiing for Fourth Graders!

CLARKSTON, Mich., Nov. 15, 2010 /PRNewswire/ -- The Michigan Snowsports Industries Association (MSIA) wants to give Michigan kids an opportunity to get out, have fun and get healthy this winter. This is why MSIA has established a statewide program, which provides every fourth grader in Michigan the opportunity to ski for free.  Fourth graders can obtain a "Cold is Cool" Ski & Ride Passport that gives them up to three free lift tickets or trail passes at 20 participating ski areas.

The "Cold is Cool" Fourth Grade Ski & Ride Passport is one of the elements of MSIA's "Cold is Cool" program, which is dedicated to improving the health of the children in our state by offering outdoor winter activities for all Michigan kids and their families.

Steve Kershner, MSIA chairman and director of skiing at Shanty Creek Resorts, says the association wants Michigan kids to have the opportunity to ski or snowboard.  "Fourth grade is the perfect age to learn to ski.  Nine- and ten-year-old kids have the coordination to pick up the sport quickly," he adds.

In order for fourth graders to use the free lift or trail pass coupons, a paying adult must accompany them.  "We feel that fourth graders should be supervised by an adult while on the slopes and trails.  Our intention is to make this a fun, affordable activity for the entire family," says Mickey MacWilliams, MSIA executive director. With the Passport, up to two fourth graders can ski free with each paying adult.

Although the skiing is free, MSIA charges a $15 printing and shipping fee for each passport ordered.

Participating ski areas include: Alpine Valley of White Lake; Blackjack Resort in Bessemer; Boyne Highlands of Harbor Springs; Boyne Mountain of Boyne Falls; Caberfae Peaks of Cadillac; Cannonsburg Ski Area of Cannonsburg; Cross Country Ski Headquarters of Roscommon; Crystal Mountain of Thompsonville; Hanson Hills of Grayling; The Homestead of Glen Arbor; Mt. Brighton of Brighton; Norway Mountain of Norway; Nub's Nob of Harbor Springs; Otsego Club in Gaylord; Pine Mountain of Iron Mountain; Shanty Creek Resorts of Bellaire; Snow Snake Ski & Golf of Harrison; Swiss Valley Ski Area of Jones; Timber Ridge Ski Area of Gobles; and Treetops Resort of Gaylord.  The Cold is Cool Fourth Grade Ski & Ride Passport has blackout dates at some of the participating ski areas.  These dates are noted on the application.  The Passport is not valid with any other program or discount, including school programs.  For more information, visit www.goskimichigan.com and click on Cold is Cool – or call MSIA at (248) 620-4448.

SOURCE Michigan Snowsports Industries Association