Skimlinks Launches Content to Commerce Summit in NYC

NEW YORK, Sept. 17, 2014 /PRNewswire/ -- Skimlinks, the leading content monetization platform for digital publishers, will host the first annual Content to Commerce Summit on Tuesday, October 14, at the Openhouse Gallery in Soho New York. An invite-only event, Content to Commerce will bring together 200 publishing professionals from around the world. The summit will focus on how publishers can use commerce-related content to increase revenue and boost audience engagement.

"Although publishers have historically written about products and brands, they haven't focused on the revenue and insight that comes from having commerce-related content as a core part of their overall strategy," said Alicia Navarro, Founder and CEO of Skimlinks. "However, publishers have become savvier about the role commerce-related content can play in their organization, and they have developed policies, strategies and structures to make the most of it. Content to Commerce is an intimate event where publishers can share their experiences and learnings with a view to advancing the industry."

Content to Commerce will showcase examples, strategies and lessons from publishing leaders who have applied commerce-driven content strategies at their own media outlets. Speakers include:

• Erin Pettigrew, VP of Business Development, Gawker Media
• Maura Charles, Senior Digital Product Manager, Time Inc.
• Sandro Del Grosso, Digital Partnership Manager, The Independent & Evening Standard
• Josh Hamich, VP of Product, XO Group

The agenda will cover content monetization, native commerce, mobile strategies and much more. Data scientists will also offer a unique perspective on how to measure affinity and intent using purchase data. The one-day event will close with a keynote address about the future of monetization and an after party for all attendees. Participants can expect to leave with practical knowledge that they can use to more effectively create and monetize commerce-related content.

"We're invested in helping grow the digital publishing industry, and we want leaders to discover what their peers are doing to drive revenues and create compelling content," added Navarro. "Many participants are developing commerce-driven content strategies that balance editorial integrity with a viable business model. The future of publishing depends on continual innovation and shared learnings."

Content to Commerce will be Skimlinks' first global conference and first event in New York, where the company is building a presence. To learn more about the event and request an invitation to the Summit, visit www.content2commerce.com. To learn more about Skimlinks, visit www.skimlinks.com 

About Skimlinks

Founded in 2007, Skimlinks is the leading content monetization platform that rewards publishers for the role their content plays in creating purchase intent. Skimlinks processes 300 million clicks a month on over 1.5 million sites around the web, including Conde Nast, Gawker, Hearst Digital, Haymarket Consumer Media, Telegraph Media Group and many more. Last year, the company drove $500M worth of e-commerce through its platform. Skimlinks is a team of 65 with offices in London and San Francisco. Learn more at www.skimlinks.com.

SOURCE Skimlinks