SKITTLES® Adds a Satisfying Crunch to Gummies with New SKITTLES Gummy Crystals

The latest SKITTLES innovation combines sweet, squishy gummies with tangy, crunchy crystals for a playful multi-texture experience

KEY POINTS:

• SKITTLES® is bringing a multi-texture experience to the gummy aisle with its newest innovation: SKITTLES Gummy Crystals, combining sweet, squishy gummies with the tangy crunch of edible crystals.
• SKITTLES Gummy Crystals is available in two amazing varieties, including Original – featuring Strawberry, Lemon, Grape, Orange and Green Apple flavors – along with Tropical Splash – featuring Fruit Punch, Pink Lemonade, Mango Melon, Pineapple, and Watermelon flavors.
• Starting Nov. 2, fans can be among the first to try SKITTLES Gummy Crystals exclusively on TikTok Shop, with the new candy available at select retailers later this year before expanding nationally in 2027.

NEWARK, N.J., Sept. 29, 2026 /PRNewswire/ -- Get ready to crunch the rainbow. SKITTLES® is adding a new texture to the gummy aisle with SKITTLES Gummy Crystals, a candy innovation that combines sweet, squishy gummies with tangy, crunchy candy crystals for a satisfying crunch in every bite.

SKITTLES® Gummy Crystals is available in two amazing varieties, including Original – featuring Strawberry, Lemon, Grape, Orange and Green Apple flavors – along with Tropical Splash – featuring Fruit Punch, Pink Lemonade, Mango Melon, Pineapple, and Watermelon flavors. Both varieties bring together two distinct textures in one candy, giving fans a playful new way to experience the iconic SKITTLES brand.

As consumers continue to seek out bold texture experiences, SKITTLES is bringing the popular crunchy gummy candy trend to its iconic soft candy. With a unique blend of crunchy and gummy textures in one bite, SKITTLES Gummy Crystals bring an innovative twist to the classic fruity treat fans know and love.

"Consumer-led innovation is at the heart of Mars Snacking, and the true magic of SKITTLES lies in delivering the unexpected," said Ro Cheng, Marketing Vice President, Mars Snacking North America. "SKITTLES Gummy Crystals answers the growing demand for dynamic, multi-textured treats by pairing a soft gummy center with a crystal crunch – giving fans an entirely new way to experience the rainbow."

SKITTLES Gummy Crystals joins the SKITTLES family lineup, including original chewy SKITTLES, SKITTLES Gummies, SKITTLES Gummies Fuego, SKITTLES POP'd, and SKITTLES Littles. The latest innovation continues the brand's commitment to creating new ways for fans to "Taste The Rainbow."

SKITTLES GUMMY CRYSTALS ARRIVE ON TIKTOK SHOP

Starting Nov. 2, fans can get early access to SKITTLES Gummy Crystals exclusively on TikTok Shop as part of a special bundle, while supplies last. The new candy will then be available at select retailers later this year before expanding nationally in 2027.

For more information and the latest SKITTLES news, follow the brand on Instagram, TikTok, Facebook and X.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a $65bn+ family-owned business, with a diverse portfolio of quality snacking and food products that delight millions of people every day, and leading pet care products and veterinary services that support pets all around the world. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M'S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our approximately 170,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

Media Contact

• Erin DeAngelo | Mars Snacking | [email protected]
• Nirmala Singh | Weber Shandwick | [email protected] 

SOURCE Mars, Incorporated