ST. PETERSBURG, Fla., Aug. 22, 2018 /PRNewswire/ -- The recent dramatic rise in natural and organic product sales is grabbing the attention of manufacturers, retailers and savvy marketers. Mambo Sprouts and SKUlocal have teamed up to produce and distribute the first-of-its-kind omnichannel education and savings program focused entirely on natural and organic products.
Called Direct Connect, the program debuts this month and will reach more than 2 million targeted shoppers across a variety of touchpoints including direct mail, email and a network of custom social influencers. The direct mail portion will target homes behaviorally within five miles of Whole Foods stores in California and in select areas in the Mid-Atlantic, Midwest and Rocky Mountain regions.
Retail sales of natural and organic products in the U.S. jumped 6.5% in 2017 to $207 billion. Sales are expected to top $250 billion in 2020. With more consumers looking for healthier lifestyle options, Mambo Sprouts and SKUlocal saw an opportunity to offer this growing audience ways to live healthier and save money on natural and organic products.
Suja, Wallaby, Bob's Red Mill, Voss, Enjoy Life, Shea Moisture and Ancient Nutrition are a few of the brands featured in the program's kick-off. More than a dozen national brands focused on natural and organic products are participating in the omnichannel plan, which provides for in-store and online accessibility. Homes receiving the envelope were selected based on demographic and behavioral data to identify shoppers most likely to purchase healthy options.
A leader in precision activation, SKUlocal offers targeted omnichannel solutions to identify and activate specific shopper segments. The company provides marketers with strategic insights into how shoppers think while consulting on which tactics are optimal for driving desired behaviors. SKUlocal's combination of targeted direct mail, customized social integration and geo-specific digital activations -- coupled with powerful, precise targeting and consumer insights -- delivers measurable results for our valued partners in the consumer packaged goods (CPG), over-the-counter (OTC) and retail grocery marketplace. Based in St. Petersburg, FL, SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles.
About Mambo Sprouts
Based in Cherry Hill, NJ, Mambo Sprouts is a pioneer in delivering natural and organic consumer and shopper solutions. For over 22 years, Mambo Sprouts has been on a mission educating consumers interested in healthier lifestyles, connecting them with manufacturers of natural and organic products and driving purchase of these products. The company affects online and offline purchase decisions through digital call-to-actions, social activations, storytelling, its home-grown influencer network, custom programs for natural retailers such as Sprouts Farmers Market and Natural Grocers by Vitamin Cottage, mobile offers for both natural and conventional retailer networks, targeted direct mail, strategy, sampling and market research services. Mambo Sprouts' client list includes DanoneWave, Pacific Foods, Organic Valley, Kashi, Tom's of Maine, Ancient Nutrition, Stonyfield, Mondelez/Enjoy Life Foods and Starbucks/Evolution Fresh.