Skyway Holdings, Known for Minnesota's First Tech Accelerator, Invests in Mashalot

Turkish Native Cem Erdem Funds New Social Network about Shopping

Dec 20, 2013, 07:30 ET from Mashalot

MINNEAPOLIS, Dec. 20, 2013 /PRNewswire/ -- Skyway Holdings, the investment arm of Project Skyway, Minnesota's first tech accelerator for entrepreneurs, has invested $200,000 to fund Mashalot.  Mashalot is the only free social network shopping app where the conversation is focused solely about shopping.  This investment was the largest among the dozen investments made by Skyway Holdings this year.

Cem Erdem, a native of Turkey came to the US in 1994 and launched Augusoft Inc., the first software company to establish an online educational platform hosting lifelong learning systems.  Following the success of Augusoft, Erdem co-founded Project Skyway with Casey Allen, to help early-stage tech entrepreneurs fulfill their ambitions through expediting connections with mentors, funding and other critical resources.

Entrepreneur John Marino created Mashalot, which garnered the attention of Erdem who saw major potential in the app's ability to see what's trending across the nation and around the world.  The free app lets users snap a photo of an item they would like to buy or have purchased already, categorize it by creating a tag, include a description and share it simultaneously on Mashalot, Twitter, Facebook, Instagram, Flickr and Tumblr.

For more information on Skyway Holdings and Cem Erdem visit:

Visit the App Store at to download Mashalot.

About Mashalot

Based in Minneapolis, Minnesota, Mashalot allows shoppers to share the who, what and where of their shopping experiences from anywhere in the world for free.  Mashalot is the first free social network that is solely about shopping with the ability to share the social conversation on Facebook, Twitter, Instagram, Flickr and Tumblr.  Let's Go Shopping!  For more information visit:, or or download the app for free on iTunes.

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SOURCE Mashalot