SKYY Vodka(R) Reprises Role in New Line Cinema's Sex and the City 2 Movie

MILAN and SAN FRANCISCO, Feb. 16 /PRNewswire/ -- Gruppo Campari and its North American subsidiary Skyy Spirits announced today a comprehensive global marketing deal with Warner Bros. Entertainment for SKYY Vodka® to serve as the official vodka and promotional partner for the highly anticipated new film Sex and the City 2, debuting in theatres in the U.S. on Friday, May 28.

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"After the tremendous success of SKYY Vodka's partnership with the first Sex and the City film, there was no question that we wanted to continue our support of this lasting cultural phenomenon," said Bob Kunze-Concewitz, CEO of Gruppo Campari. "Sex and the City helped to define sophisticated cocktail culture around the world, and that tradition will continue as SKYY teams with Warner Bros. to give fans another reason to celebrate friendship, fashion and 'cocktail couture' with Sex and the City 2."

This new promotional partnership between Warner Bros. and Gruppo Campari/Skyy Spirits is a multi-faceted program that will showcase "cocktail couture:" the convergence of the iconic Sex and the City style and fabulous SKYY cocktails, the perfect accessory for social occasions. Key elements of the promotional program include:

Advertising: Global co-branded advertising featuring print, broadcast, outdoor, digital and social media vehicles.

Celebrity Spokesperson: Renowned Sex and the City Costume Designer Patricia Field will serve as a spokesperson for multiple components of the SKYY campaign, as well as lending her design talents to several promotional elements tied to the film.

"So many of Sex and the City's most stylish moments have been when the ladies were out in Manhattan, dressed to the nines, bonding over fun cocktails," says Field. "SKYY Vodka has always been a brand with style, so I was thrilled to partner with them to create something special that celebrates those special 'cocktail couture' moments that truly are the essence of SKYY and Sex and the City."

Limited-Edition Bottle: To commemorate the launch of the motion picture, Patricia Field will design a limited-edition SKYY Vodka Sex and the City 2 bottle, which will be available at retailers around the world in May, just in time for the film's release. This is the first themed design change to the iconic cobalt blue SKYY bottle in the brand's history.

On-Premise/Off-Premise Promotions: Sex and the City 2 promotions will feature signature SKYY Vodka cocktails inspired by the film, highlighted by a line of limited edition fashion and cocktail accessories designed by Patricia Field that will be available at bars and restaurants across the U.S.

Sweepstakes/Giveaways: SKYY will execute consumer sweepstakes (where legal) in key markets tied to the advertising for a chance to win tickets to the star-studded Sex and the City 2 premieres, a local advance screening or other fabulous prizes. Consumers in the U.S. will also have a chance to win a New York City shopping spree with Patricia Field. Consumers can sign up now in the "Membership" section of www.skyy.com or become a fan at Facebook.com/skyyvodka to receive more information.

Advance Charity Screenings: In addition to offering consumers around the world tickets to select advance screenings, SKYY Vodka will also host a series of charity screenings of Sex and the City 2 in the U.S. just prior to the film's national release, making SKYY fans among the first to see the film. The celebratory screenings, scheduled to be held in Boston, Chicago, Dallas, Houston, Los Angeles and San Francisco, will be ticketed events with 100 percent of ticket sales benefitting women's support charities. Fans of Sex and the City that want to see an advance screening of the film, have a fabulous SKYY Vodka cocktail and support a good cause all at the same time, should become a fan at Facebook.com/skyyvodka, where details on each charity screening will be released in April.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the U.S. and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury's. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the U.S.-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI - Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari's portfolio in the U.S. of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell's Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive U.S. distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Cana® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur™, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Sex and the City 2

Sex and the City 2 stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis, and Cynthia Nixon. Michael Patrick King directs from his own screenplay, and also produces the film with John Melfi, Sarah Jessica Parker and Darren Star. New Line Cinema presents the film, which will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. Warner Bros. will release the film nationwide on May 28, 2010.

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